How it works

Publishers place the “Discuss on Sermo” button on the electronic versions of articles and readers use the button to bring an excerpt of the article into the Sermo site for discussion. In turn, the Sermo site sends members back to the source site for full text access.

High Level Academic Value

• Increase the richness of the experience for readers with interactive content
• Increase the lifetime of articles by including ongoing addition of content
• Increase the value of the information in articles/content

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Practical Business Value for Publishers

• Turnkey solution for interactive content
• Benefits authors with real time, unbiased feedback from licensed US physicians
• Sermo medium aggregates responses and ideas, and thus removes editorial staff burden of reviewing multiple letters to the editor
• Sermo’s unique business model (no advertising or subscriptions) enables sharing of readership with publishers without direct competition
• Relieves concerns about liability and perceived organizational endorsement of user-generated comments on clinical medicine

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Linking from Partners to Sermo

• “Discuss on Sermo‘ link is placed on online articles and other electronic elements for discussion
• Clicking the link initiates the creation of a posting for the discussion/interpretation of the article on Sermo
• Sermo drives physicians back to journals via Sermo searchesthat list existing posts from articles
• Sermo licenses resulting discussion/data back to publisher for: limited creation of derivative works, limited republication in the source publication, market research, other internal uses

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Traffic driven from Sermo back to the Partner journal via:

• link back to the full-text article in any postings/discussions created via a Sermo link
• branding of article detail pages and related Sermo postings with an linked journal logo
• opportunity to feature the journal in a browseable section of ‘Partner Publications’
• opportunity to highlight journal articles in Sermo-PubMed search results

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