Sermo Physicians Respond to AMA Endorsement of HC Bill


On July 16th, the American Medical Association endorsed the House Healthcare Reform Bill. Since then over 10,000 US physicians have used Sermo to voice their position on the Bill. 94% do not support the bill, and 95% state that the AMA does not speak for them with its endorsement (see full survey results and comments). The numbers are astonishing, almost as astonishing as the fact that none—not one—of the three topics that physicians state are the most important for comprehensive healthcare reform are even addressed in the Bill at all: malpractice reform, limiting impact of third party payors on the doctor patient relationship, and evening the playing field between doctors and third party payors.

It took the AMA less than 36 hours to endorse a 1,200-page bill that seasoned legal scholars are describing as “puzzling”. It is a complex document that touches almost every aspect of the healthcare system except, perhaps, the ones that can have a material impact on cost savings. While the Bill does nothing to address ballooning administrative costs that are thought to consume 15-40 cents of every healthcare dollar, the bill does protect the AMA’s proprietary CPT codes and will lead to a windfall in revenue that the AMA gets for licensing these codes to insurance companies and hospitals. With less than 15% of revenue now coming from physicians, one doesn’t have to look far to see who the AMA is truly advocating for in this decision to endorse the Healthcare Bill. It’s the AMA.

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First posted to the Sermo physician community on July 17, 2009:

From the Founder: Sermo Physicians Respond to AMA Endorsement of HC Bill
Congressional Leaders and Media Call Upon Sermo Physicians to Comment on AMA Endorsement of House Bill

Yesterday, the AMA publicly endorsed the House Healthcare Bill. In its current form, the bill fails to address any of the major issues that physicians have consistently voiced and demonstrates the tremendous risk of physicians not having a voice in the current healthcare debate. Sermo has issued a press release refuting the endorsement of the bill.

Today, the Sermo community has been asked by the media and members of Congress to join the healthcare debate as a voice for US physicians. Please take a moment to vote and comment on what issues you see as most critical for healthcare reform.

Here’s how your voice will be heard:
• Sermo will be issuing another press release detailing the results of the survey
• Daniel Palestrant has been invited to meet with Congressional leaders in Washington, D.C. to present the Sermo community’s voice in the healthcare debate.
• Your colleagues on Sermo are organizing a grass roots movement for physicians to take coordinated action to block the further destruction of our profession through the Take a Stand. Tie a Knot campaign.

After you have voted and commented, it is critical that you engage your colleagues and ask them to participate as well. Together we can ensure that the voice of dedicated, practicing physicians is accurately represented in this debate. Our strength is in our numbers.

Daniel Palestrant, MD
Founder & CEO
Sermo, Inc.

View over 600 comments from the Sermo physician community

CPT-Why physicians always get screwed, thanks AMA


blog_survey_results_lg.pngOn July 16th, the AMA publicly endorsed the House Healthcare Reform Bill.  Like many physicians in this country, I was shocked and surprised, given the fact that the Bill fails to address any of the issues that physicians in this country have been saying are necessary for true healthcare reform.

So what does the Bill do?  For starters, it maintains the AMA’s monopoly on billing codes (known as Current Procedure Terminology or CPT codes).  As the AMA membership has shrunk to less than 15-20% of US physicians, it now earns far more money from selling those CPT codes to insurance companies than it does from membership dues.  With estimates ranging that 15-40% of each healthcare dollar spent going towards administration overhead and physicians largely blaming CPT codes for this problem, one has to wonder why this has remained conspicuously out of the debate.

For healthcare reform to succeed the real issues need to be understood.  Lack of pricing transparency and collusion among insurers to manipulate those prices must be part of that discussion.  The AMA is the key enabler of this through the CPT system.  The following posting I presented on July 8, 2009 on Sermo addresses these issues.  As the nearly 2,000 votes and close to 400 comments provided by US physicians on Sermo show, the real issues just are not being addressed.

Daniel Palestrant, MD
Founder & CEO
Sermo, Inc.
daniel@sermo.com

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First posted to the Sermo physician community on July 08, 2009:

From the Founder: CPT Codes-Why physicians always get screwed,  thanks AMA

In the healthcare debate it is rare that we find a single issue that all parties can agree is a big part of the problem.  Too much paperwork and complexity in the billing process is one of those few things.  Lately, EMRs have been lavished much of the attention and money; however, medical records are not the problem.  CPT codes are.

For most physicians, Current Procedure Terminology or CPT codes have become a defining aspect of how we must practice medicine.  They have become the “currency” of healthcare, mandating all manner of payments to physicians from the most complex surgical procedures to routine office visits.  In the process, the CPT coding system has turned into an incredibly complex system of codes, modifiers, and exceptions.  Add to that the RVU formulas, and it is no wonder that most physicians are drowning in paperwork.

Physicians feel the impact of this system in their day-to-day practice, especially on cash flow.  Not only do we have to maintain an extraordinary overhead of staff to submit, resubmit and document around CPT codes, the system robs the physician of any leverage we have with payors.  Once we have rendered care for our patients, we must submit (and often resubmit) forms to outside parties to get paid. Make no mistake, the more complex the system, the greater the opportunity payors have to delay and/or refuse payment to physicians, not to mention manipulate those reimbursements to their own advantage, as we have seen in the recent case led by the New York Attorney General against insurance companies.  Their profits grow at the expense of your cash flow.

The negative impact on physicians might be even greater when considering how handicapped physicians are in negotiating reimbursements for a given CPT code.  The current system allows payors to aggregate physician payment statistics, carefully playing one physician off another to negotiate down physician payments, while it is an anti-trust violation for physicians to compare data with one another, much less unionize.  It helps explain why physician compensation goes down every year while demand for those same services continues to explode.

As the national healthcare debate rages on, it is important to recognize that physicians are not the only victims of the CPT codes, the general public is too.  Beyond the massive administrative overhead (it is estimated that 20-50 cents of every healthcare dollar goes to administration), there is something worse, much worse.  The CPT system is privately owned.  Its use is strictly limited so that licensing fees can be obtained.  This has the unfortunate side effect of keeping the general public from doing easy comparisons of healthcare goods and services, also benefitting the insurance companies (who do not want those side by side comparisons because they promote competition and transparency).  There have been many attempts to break the CPT monopoly, most notably by Senator Lott in August of 2001.  Somehow they have always managed to remain in control.  Of course it’s a reliable revenue source.

Beyond offering a tremendous opportunity for improving our healthcare system, one has to wonder why this issue hasn’t been a topic of more focus.  With so much consensus around the excessive complexity and overhead in the billing process, this is completely baffling.  Dentists, lawyers, plumbers pretty much every professional in this country has avoided the fate physicians now face, allowing the market forces of supply and demand to create balance.  Only physicians have seen third parties come between them and their patients.

So who do CPT codes benefit? Well for starters, the AMA receives approximately $70 million in “licensing fees” from anyone who needs to use those codes.  Add to that insurance companies (who pay the AMA many of those millions) who can use the CPT coding system to further their own gains at the expense of the physicians, and it starts to make you realize why CPT codes have been so conveniently left out of the current debate.

So what’s the alternative?  Pretty simple.  Physicians have a service and people are willing to pay for it.  We are the single most critical part of the healthcare system.  We need to start acting like it.  We are at the dawn of a new era in the medical profession.  There is a New Business of Medicine upon us.  Sermo’s data shows that there is a trend towards alternative practice styles (fee for service being among the most prevalent) that is quickly turning mainstream.   To quote another Sermo member, “the new CPT: Cash Please, Thanks.”.  Leave the old CPT to the insurance companies.

The current CPT coding system represents a collusion of convenience between the business side of the AMA and the insurance companies…. at the expense of physicians and patients.  Perhaps most galling, thousands of physicians work on the CPT codes, for which they receive no compensation, while the AMA generates millions of dollars in revenue.  Clearly this presents a massive conflict of interest as the AMA is supposed to be advocating for physicians, yet it receives the majority of its revenues from the very same insurance companies that the rest of the physicians increasingly find themselves facing off against in the deepening healthcare debate.

As overwhelmed as we are with the offers from this community for financial contributions and your willingness to volunteer on behalf of this effort, for now we’d ask that you help us in mobilizing our colleagues in this effort. Remember:

Focus on the things that unite us, ignore the things that divide us. Concentrate on large numbers.

Take a stand. Tie a knot.

Daniel Palestrant, MD
Founder & CEO
Sermo, Inc.

View nearly 400 comments from the Sermo physician community

The Biggest Risk to US Physicians: The AMA


blog_survey_results_lg.pngOn June 15th, 2009, President Barack Obama traveled to Chicago to deliver a speech to share his vision for reinventing healthcare. It was an impressive oration and an important step in the journey towards comprehensive healthcare reform. Too bad the US physician community was a no show, for although he received several rounds of applause and a standing ovation, his audience, the American Medical Association (AMA) has long since lost it’s role as the voice of US physicians.Click to Enlarge

We stand on the verge of a trillion dollar healthcare reform effort – the largest in our country’s history – and yet input from practicing physicians has been scarce if not entirely absent. The importance of dedicated, practicing physicians having a voice in this debate is critical to the future of our nation’s healthcare. Seeing the increasing divergence between the perception that the AMA seeks to perpetuate among the general public and an increasingly angered physician population, Sermo polled the 100,000 US physicians in our community as to what they thought of the AMA. Within five days, over 4,100 US physicians voted on the poll and discussed it in over 700 comments. The results were nothing short of stunning – 89% of those physicians say, “the AMA does not speak for me” (See full survey results by clicking the image on the right).

The following is a posting I presented along with the poll to the Sermo physician community on July 1st, 2009. This will be the first of a series of blog posts representing the Sermo physician community’s view points on key issues facing healthcare and the reform process currently under way in our country.

Daniel Palestrant, MD
Founder & CEO
Sermo, Inc.
daniel@sermo.com

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First posted to the Sermo physician community on July 01, 2009:

From the Founder: The Biggest Risk to US Physicians: The AMA

As physicians, our first step in the healthcare debate needs to be clearing the air about who speaks for us on what topics. Today, I am joining the increasing waves of physicians who believe that the AMA no longer speaks for us. As the founder and CEO of Sermo, this is a considerable change of heart, given the high hopes that I had when we first partnered with the AMA over two years ago. The sad fact is that the AMA membership has now shrunk to the point where the organization should no longer claim that it represents physicians in this country.

The AMA has drawn its power from the support of the physician community. The waning membership reflects our objection as the AMA has failed us consistently for over 50 years. Make no mistake, the debate within the AMA about how to stop their membership decline is not new. What is new is the lengths to which the AMA appears willing to go to deceive the public on this topic. The AMA routinely claims that their membership is 250,000 practicing physicians. At best, this is 25-40% of practicing US physicians and even that claim is based on some stretching of the truth. The 250,000 total includes a number of non-practicing constituencies, including medical students, residents, and subscribers of the AMA’s journals. Paying membership is generally accepted to be far lower. How much lower? Actual numbers are remarkably difficult to come by.

At this critical moment in history, we cannot watch the AMA fail physicians so completely yet again. Nor can we stand by and let false perceptions about who speaks for physicians persist. At the very least, all parties should understand the intrinsic conflicts of interest that are in play, and the AMA should be held accountable to these truths. Better yet, physicians should call for sweeping changes within the AMA. In the best-case scenario, the AMA will shed its relationships with insurers and abandon tactics that take advantage of physicians to generate millions of dollars in revenue. It is an inherent conflict of interest to claim advocacy for physicians while profiting from a reimbursement system that makes it increasingly difficult for physicians to practice medicine.

The flight from the AMA signals that physicians don’t believe the AMA is willing to make these changes. The longer that the public and our lawmakers cling to the perception that the AMA represents the voice of US physicians (and the AMA succeeds in perpetuating this), the more imperiled the medical profession will be and with it the broader US healthcare system. It’s time to turn to entities like Sermo where physicians are establishing a new voice to collectively discuss the future of our profession.

There can be no healthcare reforms that have any chance of succeeding without buy-in from physicians. As a country, we cannot risk another failed reform effort. As physicians, we cannot risk letting the AMA represent our interests. This is our time to educate the public about which voices truly represent us and our commitment to our patients.

Daniel Palestrant, MD
Founder & CEO
Sermo, Inc.

View over 700 comments from the Sermo physician community