Measure the Impact of Real-World Physician Discussions
Ever wish you could watch as thousands of specialty-specific conversations about your primary therapeutic area unfold? And, what if you could tease out the key insights from those conversations? With Sermo Category™ Reports, you can.
Sermo Category Reports provide a “looking glass” into the unprompted, peer-to-peer conversations happening in the largest online community exclusively for physicians.
- Learn how products are perceived in relation to each other
- Receive unsolicited physician opinions about your products
- Compare changes in physician sentiment over time
- Capture feedback about prescribing habits
- Learn what patients tell their physicians
Each Sermo Category Report includes quantitative and qualitative insight from real-world physician conversations.
| RECENT REPORTS | date |
|---|---|
| PCP Analysis: Antidepressant Treatment Behaviors | 5.4.10 |
| Anticoagulant Therapies: MD Social Media Conversations | 3.16.10 |
| Diabetes: MD Social Media Conversations | 2.22.10 |
How it Works
1 Choose Category
Sermo analysts determine areas of interest within the community.
2 Analyze Discussions
Discussions are quantified through Sermo’s social media tools.
3 Deliver Results
PPT reports are created with key findings and recommendations.
Category Reports Give You:
- Key Findings
- Frequently mentioned companies and products
- Factors that influence prescribing behavior
- Real MD sentiment on products
- Quoted verbatim MD comments
- Early signal detection of market trends
Learn More
Why Sermo?
Sermo is the largest MD-only online community in the US, where over 112,000 practicing MDs discuss drugs and devices, exchange clinical insights and collaborate on difficult cases.

