How It Works
The Sermo business-model is based on "information arbitrage", the opportunity that arises when breaking medical insights intersect with the demand for actionable, market-changing events in healthcare. Our clients include some of the nation's most prestigious financial institutions, healthcare companies, and government agencies: any organization that benefits from early insight into clinical events. These parties create a financial incentive that is used to generate, sustain, and support participation in an online physician community.
Through information arbitrage, our clients are able to:
- Help forecast potential problems or new uses for commercially significant medical products and therapies
- Gain early insight into outbreaks and other changes in disease states and conditions that can affect the public health
- Perform epidemiologic research investigations
- Perform real-time surveys of the opinion of practicing physicians on topics related to medical care
- Assess the success and adoption of best practice recommendations
- Find opportunities to improve medical practice, and protect and promote patient safety and the public health
Clients pay a subscription fee and in return can post questions to the Sermo community. If you vote on one of these postings, you may be financially rewarded for your astute observations.


