May 31, 2012
Kantar Health will access SERMO's physician community to provide business insights and strategic recommendations to pharma/biotech, diagnostic and device companies. The partnership will also serve as a foundation to enhance and develop new syndicated market information services.
NEW YORK — Kantar Health, a leading healthcare-focused global consultancy and marketing insights company, and SERMO, the largest online physician community in the U.S., have formed a partnership to provide research services to life sciences companies.
As SERMO's exclusive external research and insights partner, Kantar Health will access SERMO's physician community to provide business insights and strategic recommendations to pharma/biotech, diagnostic and device companies. The partnership will also serve as a foundation to enhance and develop new syndicated market information services. SERMO's members include more than 125,000 US-based physicians, representing 68 specialties.
"Our partnership with SERMO will strengthen Kantar Health's ability to provide our clients with unique insights into the broadest range of patient conditions and disease management issues," says Lynnette Cooke, CEO, Kantar Health.
"Adding authoritative content sources to the community reinforces SERMO's goal of creating active physician-to-physician dialogue and collaboration," SERMO CEO Tim Davenport says. "For example, Kantar Health's leading position in oncology and the content they provide will further stimulate vibrant community discussion, the perspectives and learnings from which will benefit various constituents, including drug and device manufacturers, researchers, and other health professionals."
Cooke adds, "During this time of turmoil in the healthcare marketplace, the industry needs to listen more to its stakeholders. Our collaboration will support that objective and in doing so provide meaningful guidance to help us all navigate through these challenging times."
SERMO and Kantar Health's collaboration will kick off during the American Society of Clinical Oncology (ASCO) conference June 1-5 in Chicago. Physicians can register to access exclusive ASCO content at www.SERMO.com/asco2012.
Kantar Health is a global, evidence-based decision support partner to the world's leading pharmaceutical, biotech, device and diagnostic companies. Our 700+ staff in over 40 countries act as catalysts, bringing together clinical, medical and methodological expertise, commercial/ marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions, empowering clients to deliver better healthcare options to their customers.
SERMO is the largest online physician community in the United States, with more than 125,000 physicians spanning 68 specialties. All SERMO members are verified and credentialed physicians who collaborate on cases and exchange observations to improve patient care, discuss drugs and devices and share information on new therapies and innovations. SERMO also provides a way to target and engage physicians by providing access to its community for clients that need fast, actionable insights into treatments, medications and devices.
For more information on Kantar Health, please contact Paula Paradise, Vice President of Global Marketing, at email@example.com or +1-484-442-1431.
For more information on SERMO, Inc., please contact Jon Michaeli, Vice President of Marketing and Membership, at jmichaeli@SERMO.com or