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May 02, 2012

TheVisualMD and SERMO partner to enhance the web's largest community platform for physicians

TheVisualMD and SERMO are teaming up to provide doctors with content enabling a more dynamic online experience for cross-disciplinary discussion and collaboration on key therapeutic areas and disease states.

NEW YORK and CAMBRIDGE, Mass. — SERMO, the leading online community exclusive to physicians, and TheVisualMD, the premier producer of comprehensive, visual health content, are teaming up to provide doctors with content enabling a more dynamic online experience for cross-disciplinary discussion and collaboration on key therapeutic areas and disease states.

Beginning this summer, TheVisualMD will begin distributing video and interactive rich media assets and tools within the SERMO community. The initial partnership will kick off with SERMO health education centers, which will combine member discussion on clinical cases, content from KOLs, leading medical journals and research institutions with rich, visual anatomical education tools that incorporate real data derived from MRI, CT scans and 3D microscopy.

The ultimate goal of the partnership is to enhance physician collaboration through the use and sharing of web based tools and applications. "We see TheVisualMD's rich media capabilities and unsurpassed health education materials as a natural fit with our platform, currently serving 125,000 physicians across the U.S.," said Jonathan Michaeli, VP of Marketing for SERMO. "TheVisualMD's content will be instrumental in our efforts to build physician engagement, recruit new members and enhance SERMO's inventory of offerings to healthcare marketers."

"Health information to the professional and consumer has not kept pace with the dynamic usage opportunities the internet is offering," said Alexander Tsiaras, CEO and Founder of TheVisualMD. "We believe that in partnership with SERMO we can now advance both in content and technology the online conversations of physicians. By offering the SERMO community a rich visual experience, usage of real data, and compelling interactive tools we will enhance the profession conversation and learning curve."

The first enhanced SERMO physician education center featuring TheVisualMD content is scheduled to launch in July.

About TheVisualMD

TheVisualMD.com is the interactive website of Anatomical Travelogue, LLC, and offers a rich, visual experience to learn, understand, and interact with health content on the Internet. TheVisualMD.com is the world's largest library of high-resolution 3D scans of real human data. This collection is used to create one-of-a-kind visualizations and stories about the marvel of how we are designed, when things go wrong and pathways back to health.

About SERMO

SERMO is the largest online physician community in the United States, with more than 125,000 physicians spanning 68 specialties. All SERMO members are verified and credentialed physicians who collaborate on cases and exchange observations to improve patient care, discuss drugs and devices and share information on new therapies and innovations. SERMO also provides a way to target and engage physicians by providing access to its community for clients that need fast, actionable insights into treatments, medications and devices.

Contact:

SERMO
Jon Michaeli
VP, Marketing and Membership
+1-617-497-1110
jmichaeli@SERMO.com

TheVisualMD
Nancy Towbin
President
+1-203-625-6650
ntowbin@thevisualmd.com