Media Coverage

MSNBC - What’s your doc thinking? Web site offers clues - Anyone paying the slightest attention to the digital world knows of the huge success of social networking sites, with Facebook and MySpace in the starring roles.

Healthcare IT News - Docs see peril, promise for IT - “We were hoping for a long-term fix to the SGR, although the likelihood of that is pretty slim,” said Barr.

Washington Post - Online Networking Goes Small, and Sponsors Follow - When jet-setters began flocking to an exclusive social-networking Web site reserved for the rich, they got the attention of an online community’s most valuable ally: advertisers.

Medical Marketing & Media - The Cutting Edge [184 KB PDF] - On September 20, 2007 Sermo's founder and CEO Dr. Daniel Palestrant stepped up to the podium at the Health 2.0 conference in San Francisco and in less than three minutes summarized how his brainchild, an online community for physicians...

BusinessWeek - The Most Exclusive Social Networks - As Facebook and MySpace continue to welcome a wider and wider array of members, some people are turning to more discriminating social sites.

National Public Radio - Doctors let drug maker in on their talks - Various groups have created their own special networking sites online. One that's popular with thousands of physicians is called Sermo.

New England Channel News - Business Day - Pfizer signs up with Sermo - Drug giant Pfizer is signing up with a Cambridge, Mass.-based doctors networking service called "Sermo." What does it do? How does it work? Founder and CEO Daniel Palestrant joins NECN.

American Medical News - Sermo announces alliance with Pfizer - Sermo, a Cambridge, Mass.-based company that runs an online community for physicians, has signed its first pharmaceutical client.

Silicon Valley/San Jose Business Journal - Doctors Try Med 2.0 - The easiest way to find Dr. Kathy Gregory on the Web is by going to YouTube. There, in a newly minted video, the San Francisco obstetrician/gynecologist introduces...

Investor's Business Daily - Doctors, Firms, Big Investors Have A Place To Meet Online - You could hear some interesting things standing by the water cooler in a doctors' lounge.

Medical Marketing & Media - Sermo Signs up Pfizer - Pfizer has signed on as the first pharmaceutical client of Sermo, the online community for physicians.

Financial Times - Pfizer takes a leaf out of Facebook - Pfizer will on Monday lead Big Pharma into internet-based social networking, as the world’s biggest drugmaker unveils a collaboration with Sermo, the fast-growing US networking site for doctors.

The Wall Street Journal - Pfizer - Doctors Web Pact May Get Looks - Site Partnership Aims For Dialogue on Drugs Outside Usual Pitches

Financial Times - Doctors click to networking - US doctors may not have time to be out of the office with colleagues playing golf anymore, but they might be found clicking away online (on a social networking site) instead.

Bloomberg - Pfizer to Assess Doctors’ Opinions Using Sermo Networking Site - Pfizer Inc. signed an agreement with closely held Sermo Inc. that will allow the world's biggest drug maker to access a networking Web site used by about 31,000 doctors to assess treatments.

MSNBC - Pfizer takes a leaf out of Facebook - Pfizer will on Monday lead Big Pharma into internet-based social networking, as the world’s biggest drug maker unveils a collaboration with Sermo, the fast-growing US networking site for doctors.

The Associated Press - Pfizer Joins Online Doctors’ Forum [108 KB PDF] - A year-old online forum where 30,000 doctors swap medical observations has lined up a partnership with Pfizer Inc. — an alliance that runs counter to the site's founding ideal to give doctors...

Pharma Times - Pfizer to network with 30,000 US doctors with Sermo deal [76 KB PDF] - Pfizer has signed an innovative deal with Sermo, the USA’s largest online physician community, a move which means that the drugs giant may improve its efficiency when it comes...

Reuter's - Pfizer to partner with social networking site - Pharmaceutical company Pfizer Inc. has struck a partnership deal with Sermo Inc., a social-networking site for licensed physicians, to make the way it reaches doctors more efficient.

American Medical News - AMNews articles linked to Sermo's online physician forum - Doctors can join 30,000 peers to comment on stories and initiate discussions.

Boston Business Journal - Local boom in health Web sites - Online health sites are spreading across the country as swiftly as a virus. And Massachusetts investors are not immune, plunging millions this year into the online health care sector.

New England Channel News - Sermo, an online community for doctors - It is an online community of doctors, an exchange of ideas over treaments, drug interactions and recommendations. Some are paid for their contributions and investors can pay to observe the doctors findings.

Red Herring - Sermo.com’s $26.7M Prescription - Sermo.com, where physicians can tap “the wisdom of crowds” to help them diagnose and treat intractable illnesses, has gotten a $26.7 million infusion of cash, the company said Wednesday.

Medical Devices Today - CDRH Considers Internet Forum To Aid Device Safety Surveillance - FDA's device center is assessing whether an online forum for physicians can help with its postmarket surveillance challenges. Sermo, which calls itself the nation's...

Mass High Tech - Sermo socks away $27M in third funding round - A Cambridge-based provider of online physician networking services has closed a $27 million Series C round of funding from two new investors.

The Wall Street Journal - Social Networking Goes Professional [240 KB PDF] - When radiation oncologist Michael Tomblyn recently saw a 21-year-old patient whose eye was protruding from its socket, he turned to his fellow physicians for help.

Medical Marketing & Media - Quick and dirty polls need vetting, big research firms say - Online polls are increasingly playing foil to traditional marketing research. Just ask Daniel Palestrant, MD.

Medical Marketing & Media - Sermo maestro's got docs chatting [1,020 KB PDF] - Heading a hot startup isn't always a bed of roses, says Daniel Palestrant, MD, founder and CEO of Sermo, the online community for physicians. "Somebody asked me what it's like, and I said I'm becoming all my own pet peeves," he chuckled.

Money Management - Website Offers Doctor's Insights [168 KB PDF] - An innovative new website is bringing fund managers and their research teams to the table—the operating table.

SFGate - AMA Wants Doctors to Swap Idea Online - The American Medical Association is working with a startup company that encourages doctors to swap ideas online and charges investment firms to view postings that could serve as tip-offs to drug side effects and...

Business 2.0 - Cashing in on Doctors' Thinking [6.3 MB PDF] - The American Medical Association is working with a startup company that encourages doctors to swap ideas online and charges investment firms to view postings that could serve as tip-offs to drug side effects...

The Boston Globe - Net start-up in state to unveil AMA pact - The American Medical Association is working with a start-up company that encourages doctors to swap ideas online and charges investment firms to view postings that could serve as tip-offs to drug side effects...

Medical Marketing & Media - Pharmas, Wall Streeters lurk on 'MySpace for docs' [2.8 MB PDF] - Sermo, an online community with 12,000 members is opening its site to pharmaceutical firms looking for the scoop on how new drugs are viewed and being used by doctors.

USA Today - AMA wants doctors to swap ideas online - The American Medical Association is working with a start-up company that encourages doctors to swap ideas online and charges investment firms to view postings that could serve as tip-offs to drug...

IndyStar - Shooting the Breeze, Medically - Social networking on the Web has evolved into much more than kids logging onto MySpace. Sermo.com is providing doctors with an online forum -- a sort of virtual hospital cafeteria -- to ask...

Business Week - The Wisdom of the Medical Crowd - In late March, Sermo, an upstart social network for doctors, tried an experiment. It polled member physicians on whether an experimental drug for advanced prostate cancer would...

iHealth Beat - A Virtual Doctor's Lounge - The vast majority of patient care today takes place on an outpatient basis in small physician offices. Physicians in the last 10 to 15 years have become more isolated...

Medicine on the Net - Replacing the Hospital Water Cooler [240 KB PDF] - Despite what you may have seen on Grey's Anatomy or ER, physicians have many other things to do at the hospital besides...

Newsday [ 220 KB ] - Patients Receive Better Care as Physicians Nationwide Make Sermo Part of Their Medical Practice - From best practice treatments to early insights into drug reactions, new technology enables physicians...

The Motley Fool - In late March, Sermo, an upstart social network for doctors, tried an experiment.

CNNMoney - A MySpace for physicians - CEO says Sermo is the biggest online physician community in the world for doctors. Now doctors have their own online community, where they discuss everything from the latest medical..

The Boston Globe - Website seeks doctor's take on drugs, and firms are crying foul - A Cambridge company that pays doctors to post medical observations on its website, including reports of drug side effects, has quickly incurred...

American Venture Magazine Sermo closes $3 million in series A round funding - Investment from Longworth Venture Partners to fuel growth of unprecedented online community for physicians...

The Boston Globe - Sermo Partners with University of Pennsylvania [64 KB PDF] - Sermo, a Cambridge-based on-line community for doctors, said today it has partnered with the University of Pennsylvania's Center for Bioethics so it can expand...

Boston Business Journal - Sermo receives $3 million in funding - Sermo, an online community host for doctors, closed on $3 million in funding from Longworth Venture Partners. Cambridge, Mass.-based Sermo enables physicians to consult...