Recent Announcements

FOR IMMEDIATE RELEASE

Web 2.0 Company Establishes New Marketplace for Sourcing Healthcare Alpha

Sermo AlphaMDTM links Wall Street to Real-Time, Tradable Information Direct From Thousands of Frontline Practicing Physicians

Cambridge, Mass., April 16, 2007 — Sermo, the nation's largest online physician community, today introduced Sermo AlphaMDTM, a revolutionary information exchange that dramatically changes the way investing professionals can gain advance insight into market-changing events in healthcare. Sermo AlphaMD enables Wall Street to access breaking medical advances directly from thousands of practicing physicians, instantly and in large numbers, long before they appear in conventional news outlets.

An entirely new channel of alpha information, Sermo is disrupting the healthcare research industry by offering investors and traders instantaneous access to what thousands of physicians on the front lines of medicine are learning every day. Sermo AlphaMD leverages "Wisdom of the Crowds" theory where large groups of experts on the inside, like practicing physicians, are shown to be better at solving problems and predicting future events than a single individual or even a small group of experts. "Buy"signals are generated when a single physician's observation is corroborated by hundreds, even thousands, of colleagues. Because large numbers of physicians can validate or dismiss a particular observation, investors can make decisions in real-time based on educated and informed opinions of this broad physician community.

With Sermo AlphaMD, hedge fund managers and investment analysts can also create surveys and get responses from hundreds of physicians in minutes - gathering information that can be used to test a trading thesis. Using dashboards and watch lists, investors are now able to monitor real-time physician reactions to medical industry news, measure the importance of new clinical trial data to physicians, and track physicians' experiences with new drugs and devices used in their daily practices. AlphaMD is creating a whole new marketplace in healthcare where physicians are now able to offer insights into medical advances and preferred treatments to those that need to know -- members of the investment community.

"Sermo AlphaMD eliminates intermediaries and, for the first time, provides Wall Street with direct access to primary research," said Bruce Fador, senior vice president of professional products at TheStreet.com. "Now, because investors have a direct line into what practicing physicians are talking about, they are better equipped to leverage this data to make the market more efficient. Sermo's power to disrupt existing channels will have a significant impact the way the investment community acts and reacts."

Traditionally, investors pay industry matchmakers who provide access to a few "experts" on which they base their decisions. With Sermo AlphaMD, the information gleaned is direct from a community of thousands of accredited, practicing physicians across the U.S. Viewable on the AlphaMD Dashboard, physician feedback on specific questions or topics is aggregated and analyzed so that it can be easily viewed, monitored and utilized for intelligent investments.

"Sermo has undergone significant growth since launching in September, growth that has driven us to utilize the power of the community for AlphaMD, a product that truly maximizes the power of the information shared among physicians on a daily basis,"said Dr. Daniel Palestrant, CEO of Sermo. "Physicians in the trenches have finally been given a voice, enabling them to solve problems and to forecast trends in the healthcare industry like never before."

About Sermo
Founded in 2005 and introduced in September 2006, Sermo is already the largest on-line physician community, ever. Sermo's Web-based platform provides a medium for physicians to aggregate observations from daily practice then - rapidly and in large numbers - challenge or corroborate each other's opinions, accelerating the discovery of emerging trends and new insights into medications, devices and treatments. Through Sermo, physicians exchange knowledge with each other the minute it is learned, and gain insights from colleagues as they happen instead of waiting to read about them in conventional media sources. Sermo harnesses the power of collective wisdom and enables physicians to discuss new clinical findings, report unusual events, and work together to dramatically improve patient care.

Press Contact:
Claire Spina-Russell
PerkettPR for Sermo
P: 781-834-5852 or 781-842-3381
E: sermo@perkettpr.com