Recent Announcements
FOR IMMEDIATE RELEASE
ReachMD XM Channel 157 and Sermo Partner to
Directly Involve Physicians in News and Information
That Affects Medicine
Chicago, IL., November 16, 2007 — ReachMD XM Satellite Radio (Channel 157) and Cambridge, MA based Sermo today announced a partnership in which ReachMD’s innovative broadcast medical programming will be linked to Sermo’s online physician community. This unique partnership will enable physicians from across the country to access selected segments of ReachMD’s medical programming directly from Sermo and discuss them in real-time. Also, ReachMD XM 157 will broadcast ongoing reports on physician opinions and attitudes about the content that is “discussed” within the Sermo online community. These physician insights will help deliver on the mutual interest of both Sermo and ReachMD to inform, educate and stimulate dialogue with America’s physician community.
“By combining the real-time discussion and engagement that takes place in the Sermo physician community with the innovative programming and broadcast network of ReachMD, the two organizations will amplify the voices and opinions of the nation’s physicians in a powerful new way that directly influences healthcare,” said Alex Frost, VP of Research Initiatives at Sermo.
As part of this unique partnership, ReachMD listeners and the nearly 40,000 physicians on Sermo will be able to discuss ReachMD programs within the Sermo community. The partnership with ReachMD is an early alliance in Sermo’s “Discuss on Sermo” initiative, which enables physicians to share opinions about medical news in real-time and to collectively interpret research advances with thousands of colleagues. The partnership also allows ReachMD to report on the kinds of discussions happening in the Sermo community about its content.
As part of this unique partnership, ReachMD listeners and the nearly 40,000 physicians on Sermo will be able to discuss ReachMD programs within the Sermo community. The partnership with ReachMD is an early alliance in Sermo’s “Discuss on Sermo” initiative, which enables physicians to share opinions about medical news in real-time and to collectively interpret research advances with thousands of colleagues. The partnership also allows ReachMD to report on the kinds of discussions happening in the Sermo community about its content.
“Both of our companies offer new and innovative ways for physicians to engage one another and to be heard,” said Dr. David Preskill, Founder and Chief Medical Officer of ReachMD. “By combining broadcast media with the Sermo community, physicians can now listen to a segment on ReachMD, then immediately discuss the content with colleagues. This allows for never-before-possible interpretations.”
About Sermo
Launched in September 2006, Sermo is already the largest online physician community in the US, with nearly 40,000 physician members. On Sermo, physicians exchange knowledge with each other and gain potentially life saving insights directly from colleagues. Sermo harnesses the power of collective wisdom and enables physicians to discuss new clinical findings, report unusual events, and work together to improve patient care. Through its unique business model, Sermo is free to physicians and has no advertising or promotion.
About ReachMD
ReachMD, headquartered in Highland Park, Illinois, is a leading provider of advanced healthcare information and education for medical professionals. The company's proprietary technology provides the most up to date healthcare information in the field through cellular phone, satellite radio and on-line programs. This technology allows healthcare professionals access to the latest information in best practices and new advances in treatment and delivers this information through convenient and accessible technologies. For more information, visit www.reachmd.com.
Sermo Contact:
Claire Spina-Russell
PerkettPR for Sermo
P: 781-842-3381
E: sermo@perkettpr.com
ReachMD Contact:
Samantha Cornog
Kwittken & Company LLC
P: 646-747-7147
E: scornog@kwitco.com