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CHANGING THE MARKET RESEARCH GAME

Social conversation now part and parcel of SERMO quantitative studies. Now everything on SERMO is social!


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WHAT ARE SOCIAL SURVEYS?

Social Surveys are SERMO’s traditional quantitative surveys with a unique social component. The social component is relevant social network conversations on SERMO that may be related to the topic of the quantitative study.

For the first time, clients not only receive the quantitative data commissioned for the core study, but also relevant conversations or user-generated content (UGC) from social discussions on SERMO. That conversation or UGC can be thought of as qualitative social media listening – and it is provided at no additional cost. This is completely unique to SERMO.


CAPTURE THE NUANCE OF REAL WORLD MEDICINE

Social Surveys address the limitations of traditional quantitative data collection in healthcare. Conventional quantitative surveys are one-directional and force respondents to answer within a fixed structure, often missing subtleties found in qualitative research. Surveys request answers in a very specific, and therefore somewhat limited way – but real-world medicine is often complicated and always nuanced.

Social Surveys are unique to SERMO, and enhance the results of each study. By combining quantitative and social insights, Social Surveys provide more nuanced and complete results.

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THE NEWEST SERMO INNOVATION

As an industry, market research has been slow to innovate: for a long time surveys were conducted in-person, door-to-door; then surveys were fielded over the phone; and most recently research moved online to digital surveys. SERMO (formerly WorldOne) has pioneered many innovations in the industry. Understanding globalization trends, SERMO was the first healthcare data collection company to become truly global. Appreciating the increasing urgency clients face, SERMO was the first to launch global micro-surveys (our current RealTime tool).

Now SERMO, with the combined strength of the largest global social network of physicians and a legacy of market research breakthroughs, is spearheading the first hybrid of market research and social conversation.


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UNRIVALED GLOBAL SOCIAL NETWORK, UNPARALLELED QUALITATIVE RIGOR

SERMO is the leading global social network for physicians – the world’s largest virtual doctors’ lounge, where hundreds of thousands of fully verified and licensed global physicians anonymously talk real-world medicine, collectively solve cases, respond to healthcare polls, and earn honorarium from surveys.

In 17 years, SERMO has grown from a team of five to the largest healthcare data collection company in the world, conducting 700,000 surveys per year. The SERMO research network is comprised of 1.8 million HCPs from 80 countries, and includes 40 percent of the U.S. physician population. We continuously engage with our members to gather rich profiling data, which helps target the right HCPs for each project. Most of our survey work is conducted with specialist physicians – in fact, over 70 percent of our physician members are specialists.

Now everything is social on SERMO – including market research offerings.

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FAQ

DO SOCIAL SURVEYS COST MORE THAN OTHER SERMO STUDIES?

No, Social Survey conversations are provided for free.

 

WHAT TYPES OF SERMO SURVEYS ARE NOW SOCIAL?

All SERMO surveys are social, including Custom (CAWI as well as Sample Only), and RealTime.

 

WHERE CAN I SEE THE RESULTS OF SOCIAL SURVEYS?

Access the results of Social Surveys on the SERMO Client Portal.

CAN ALL SERMO PHYSICIANS PARTICIPATE IN SOCIAL SURVEY CONVERSATIONS?

Yes, all doctors in the SERMO social network can participate in Social Survey conversations.

HOW ARE SOCIAL SURVEY CONVERSATIONS CREATED AND GATHERED?

Social Surveys are proprietary and only available on SERMO as part of SERMO social media listening. Social Survey conversations occur naturally on our social platform, and do not interfere with our quality standards or the core methodology of our surveys.

DOES SERMO GUARANTEE SOCIAL CONVERSATIONS WILL BE RELEVANT TO A SPECIFIC STUDY?

No, the conversations are organic – no guarantees can be made about how relevant a topic is to a specific survey.

 

CAN CLIENTS REQUEST OR PROPOSE TOPICS SPECIFICALLY FOR SOCIAL SURVEY CONVERSATIONS?

No, all conversations provided to clients are based on user-generated topics.

 

HOW MANY CONVERSATIONS WILL BE MADE AVAILABLE FOR EACH SURVEY?

The number of Social Survey conversations accessible varies. Some will have one while other will have several.

CAN NON-PHYSICIAN SURVEY RESPONDENTS PARTICIPATE IN SOCIAL SURVEY CONVERSATIONS?

No – only SERMO doctors can contribute to Social Survey conversations.

CAN CLIENTS TELL WHO THE DOCTOR IS THAT PROVIDED A CERTAIN COMMENT?

Each comment will have country of origin, and specialty to help identify and categorize participants in Social Survey conversations. No personal identifying information (PII) is made available.