Update: 14 May 2018
SERMO® is the world’s most trusted and preferred social network for doctors with over 800,000 verified and credentialed members across 150+ countries. Our community of doctors come to SERMO to anonymously seek real life, peer-to-peer medical expertise and share their honest experiences about their profession.
SERMO’s mission is to revolutionize real-world medicine by democratizing medical knowledge and insights to improve clinical outcomes. Our unique and collaborative network benefits each stakeholder in the healthcare ecosystem from our members and clients to the real-world medical community at large.
If you are a European citizen or if you live outside the United States, the data controller responsible for your information is WorldOne Research Limited, a company incorporated in England and Wales with its registered office at 3 Murphy Street, Third Floor, London SE1 7FP U.K.
In the course of providing You a high quality SERMO experience and through Your interactions with us, SERMO collects information about You and about Your use of our Site.
Your information may also be used to help prevent spam, fraud, or abuse. You may use your settings for email and mobile notifications to control notifications you receive from our Services. You may also unsubscribe from a notification by following the instructions provided with the notification or instructions available via the Site.
Personal Account Information
Once a registered member of SERMO, You may provide additional information in Your personal account profile which describes You, including Your birth date, social network username, medical school, institutional affiliations, credentials, professional experiences, academic background and biography. Providing additional information in Your personal profile is not required and entirely optional, but it may allow You to derive greater benefits from using SERMO, such as invitations to participate in surveys, if you choose to provide this. This information can be updated or removed by You at any time, and You may choose whether to make some of this information publicly visible to other social network participants.
If You wish to become part of the SERMO Panel, You will gain access to additional services via the Site. To do so You may provide some further information beyond the registration information You have already provided, for example, professional memberships and other evidence of Your specialism(s). Providing this information may help You derive full benefits of SERMO membership after You have registered.
Information we receive from You
A key part of SERMO involves encouraging the free flow of ideas, opinions and content between medical professionals, and most of this information provided by users is available to be viewed by other SERMO users. However, regardless of the nature of your posts, we ensure your opinion will remain anonymous if you wish it to be. When You post content such as articles, comments and photos on SERMO, we may also receive additional data (or metadata) related to the content, for example, the time, date, and place You took a photo.
SERMO does not collect personal health information about individuals. SERMO does not collect or maintain information that would associate a submission with a specific patient. So please ensure that You do not disclose anything that would allow a patient to be identified. Note also that SERMO does not possess a data based key to re-identify patient data.
Information to/from Third Parties
We reserve the right to instructed trust third parties to process Your information in order to verify SERMO user identities and ensure that members are medical professionals and to protect the integrity of SERMO by preventing fraud.
When you use our Site, SERMO may use information such as Your IP address, browser type, operating system, referring web page, pages previously visited, location (see below), mobile carrier, device and/or application identifiers, search terms, and cookie information to align our services with changes in Your device usage patterns, to administer the Site, and to gather certain demographic information for aggregate use. We may also receive log information when You view or interact with links on the SERMO site, including sites operated by third parties.
We may receive information concerning your location if, for example, You choose to post content which reveals this information. We may also determine Your location using information from Your device, such as GPS data, information about wireless networks or cell towers near Your device, or IP address. Subject to your explicit consent, we may use this to improve and customise our service to You, for example by making you aware of content, people and ads more relevant to Your location. You can choose to turn off location services on Your device if you prefer, however if You do so You will not benefit from such tailored content.
Users of the Site are prohibited from revealing any information that might identify another user; and doing so will constitute grounds for immediate termination of that members’ account. However, if You have chosen to reveal personal data on the Site it is possible that other users may make reference to it. As such, please consider carefully what information You choose to make public on the Site.
Sale of Assets, Merger, Acquisition, Bankruptcy
SERMO takes Your right to privacy very seriously and has taken measures to safeguard Your personal data. SERMO will only disclose Your personal data other than as set out above in the event we are required to do so by law, rule, regulation, law enforcement, governmental official, legal authority or similar requirements.
We are committed to protecting the security of Your information. We use a variety of industry-standard security technologies and procedures designed to help protect Your information from unauthorized access, use, or disclosure. Despite these measures, You should know that we cannot fully eliminate security risks associated with information and transmission of data over the internet can never be completely secure. In the event of a data security breach, we will take all required action as required under law.
The Site may contain links to other sites. The linked sites are not necessarily under the control of SERMO. Please be aware that SERMO is not responsible for the privacy practices of such other sites. SERMO encourages You to be aware when You leave this Site and to read the privacy policies of each and every web site that collects personal information. If You decide to access any of the third-party sites linked to this Site, You do this entirely at Your own risk. Any links to any partner of the Site is responsibility of that partner, and SERMO shall not be responsible for notification of any change in name or location of any information on the Site.
You also have a legal right under data protection laws to access the information we hold about you and to a copy of any information about You held by us. On request, we will provide You with access to and a copy of this information. You also have a right to correct any errors in that information and request deletion of Your information or to object to processing operations (provided we are not under legal obligations to retain certain information), to revoke any given consent at any time, as well as to have Your information made available in a portable format pursuant to the GDPR. We reserve the right to decline requests that are unreasonably repetitive or that jeopardise the privacy of others, the validation facility, or the interests of justice or where we are otherwise required to retain Your personal data under by law. You also have the right to object that we process Your information for marketing. You can exercise Your rights as a data subject to prevent such processing at any time by contacting us at firstname.lastname@example.org.
Update and deletion of Personal Information
If Your personal information changes (such as address or payment information), You can update Your profile on the Profile page of the Site. SERMO will correct, update or remove Your personal data provided to SERMO as directed or You can do so via the self-service Profile page mentioned above.
If You no longer desire to use the Site, you may permanently delete your SERMO account. The time to deactivate Your account will vary according to your prior history with SERMO. In the simplest cases deactivation will be prompt following the receipt of a “cooling off “ communication reminding you of the results of deactivation. For some accounts the process will be longer as we complete certain administrative task relating to Your past activity and any incentives You have earned. However, SERMO will aim to complete account deactivations within 30 days from the original request, this does not affect any information use choices You make, which will be honoured promptly.
If You no longer wish to be a member of the SERMO Panel, You may request to be removed from the Panel at any time. If You choose to opt-out of the Panel, You do not terminate Your SERMO membership.
You can request Your personal details to be removed from the Panel active database and to have your participation in the Panel terminated by:
Failure to follow the stated procedure correctly may result in delay in the removal of Your information from the Panel databases. Your removal request will be dealt with promptly. If You choose to remain a SERMO member, we will retain Your personal information for the purposes stated herein in respect of your SERMO membership.
Lawful Bases to Process Your Information under the GDPR
The GDPR provides for six legal bases that permit an organisation like SERMO to lawfully process Your information the six are:
Notification of Changes
Site and Service Updates
As necessary, SERMO may send You Site and service announcement updates. You are not able to unsubscribe from service announcements, which contain important information about the Site, unless you delete your account. SERMO primarily or without communicates via e-mail with You to provide requested services and to resolve issues relating to Your accounts.
Should You have questions about this policy or SERMO's information collection, use and disclosure practices, You may contact our interim Data Protection Officer at the email address: email@example.com or at SERMO, 3 Murphy Street, Third Floor, London SE1 7FP U.K.
We will use all reasonable efforts to respond promptly to requests, questions or concerns You may have regarding our use of personal information about You. Except where required by law, SERMO cannot ensure a response to questions or comments regarding topics unrelated to this policy or SERMO's privacy practices.
Effective as of May 25, 2018