60 innovative ways companies are using RealTime

Telemedicine trends

  1. Increases in adoption
  2. Volume of patients treated
  3. Types of patients seen
  4. Perceptions on virtual prescribing
  5. Likelihood to continue use in a “post-COVID” world

Coronavirus impacts

  1. Changes in practice dynamics
  2. Treatments used and their efficacy/safety
  3. Impacts on treatment protocols
  4. Increased use of digital tools
  5. Opinions around vaccine development and adoption

Business development

  1. Track market trends
  2. Understand changes in the healthcare environment
  3. Investigate market share
  4. Inform user personas
  5. Test product development ideas/product design features
  6. Support a new client pitch
  7. Gather data to inform new product launches

Creative Support

  1. Logo, ad concept and brand visual testing
  2. Understand perceptions of promotional language
  3. Analyze sentiment pre- and post-campaign
  4. A/B test videos such as commercials

Public Relations

  1. Test corporate awareness and perceptions
  2. KOL mapping
  3. Conduct competitive audits
  4. Understand the impact of negative and/or positive press
  5. Collect data for thought-leadership initiatives

HCP Dynamics

  1. Measure brand awareness, trial and usage
  2. Journey mapping
  3. Patient profile testing
  4. Hypothesis testing
  5. Learn how to gain trust in a particular market
  6. Inform future educational programming
  7. Unearth perceptions of pharma reps and engagement activities
  8. Track sales and MSL
  9. Measure likelihood of treatment adoption

Brand-specific insights

  1. Measure brand preference vs competitors
  2. Understand the impact of digital detailing on prescribing behavior
  3. Explore the decision-making process from diagnosis to management
  4. Understand CME channel preferences
  5. Analyze clinical trial challenges and awareness channels
  6. Learn how HCPs learn about treatments in the pipeline/new entrants
  7. Examine responses to drug shortages
  8. Understand perceptions of regulations such as the Sunshine Act or GDPR
  9. Investigate patient & HCP needs in specific therapy areas
  10. Understand treatment challenges for patients with chronic conditions
  11. Learn how you can drive medication adherence
  12. Learn how to influence brand recommendations

Technology

  1. Measure technology usage and adoption
  2. Understand barriers of HCP utilization

Insurance

  1. Collect views on reimbursement/ financial support services
  2. Explore attitudes towards health insurance providers

Conferences/event support

  1. Measure interest levels on attendance
  2. Measure interest levels on speaker/panel topics
  3. Scenario planning
  4. Gather post-symposium feedback

Quantitative study support

  1. Refine study design
  2. Check incident rates
  3. Determine patient loads
  4. Determine survey feasibility & scope

And last but not least…

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