Michael Joachim is the Senior Vice President of Commercial Development, Americas at Sermo. Michael joined Sermo in 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Michael brings a unique aptitude for client solutions through his willingness to question legacy business models and apply new approaches to address business needs.
Before joining Sermo, Michael spent the last six years working to advance the adoption of data-driven media solutions within the life sciences and health and wellness industries where his last role was Senior Vice President of Strategic Growth & Innovation at Medicx Media. During his tenure, Michael led a team of client partners to drive the approach across global manufacturers, biotech and specialty pharma.
The foundation of Michael’s experience, and passion for creative problem solving, stemmed from his 13-year experience within the agency business working at WPP, Publicis and IPG as the Principle on blue-chip clients.