Resources

Illustration of a person holding a smartphone with a doctor on screen. Various social media icons surround the phone, including Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.

Social media for doctors: how TikTok impacts healthcare

Social media is increasingly shaping the way doctors engage with healthcare information, professional networking and patient interactions. TikTok, in particular, has emerged as a leading platform for medical influencers, with figures such as Dr. Austin…

Two illustrated scientists in lab coats are engaged in a discussion, showcasing effective communication between healthcare professionals, against a pink background.

Importance of effective communication in healthcare

In a healthcare practice, effective communication is very important and a lot of healthcare organisations are becoming more aware of the need to improve communication. Effective communication between healthcare professionals is particularly essential for effective…

Illustration of a man with gray hair lying in a hospital bed under a spotlight, with minimalist decor on the wall behind.

How doctors evaluate end-of-life pain management

Managing pain during end-of-life care is one of the most delicate and complex challenges doctors face. It’s a responsibility that requires both technical expertise and deep empathy. Yet, a recent survey of doctors on Sermo…

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Ethical considerations in cancer care: dilemmas doctors face

94% of doctors believe that empathetic care improves patient outcomes, yet nearly half (47%) feel that traditional medical training limits their ability to connect emotionally. This conflict underscores broader cancer care ethical dilemmas, from balancing…

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Advances in medical technology: 2025 and beyond

It’s an exciting time in medical history. While unconventional advances in medical technology characterised the 2010s, we’re positioned to drive even greater innovation in the next decade. Artificial intelligence (AI) is becoming smarter, robots are…

A person sits at a desk speaking with a medical professional, who appears to be a doctor, in front of a computer displaying a patient profile. Various circles are in the background.

13 solutions for improving patient care and outcomes in 2025

The person-centred care (PCC) framework has raised healthcare standards. It’s grounded in the clinical efficacy of a collaborative partnership between patients and healthcare providers—one in which people take a more active role in their own…

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Collaborative education models in healthcare: what works best?

Collaborative education models unite healthcare professionals (HCPs), sectors and educational institutions to enhance clinical skills, foster research and improve patient outcomes. These partnerships offer opportunities for training, professional growth and interdisciplinary collaboration, which go a…

A complete guide to paid medical surveys for doctors

Opportunities for paid doctor surveys are a popular discussion point among doctors around the world. Paid online surveys are nothing new and are a common income stream considered by those wondering how to make money…

8 digital marketing tips for medical practices

A course on digital marketing for doctors was unlikely to have been part of your medical degree. Yet, without sufficient online marketing, doctors miss out on connecting with patients and lose valuable revenue streams to competitors.…