Update: January 1st, 2020
Sermo® is the world’s most trusted and preferred social platform for doctors with over 800,000 verified and credentialed members across 150+ countries. Our community of doctors come to Sermo to anonymously seek real life, peer-to-peer medical expertise and share their honest experiences about their profession.
Sermo’s mission is to revolutionize real-world medicine by democratizing medical knowledge and insights to improve clinical outcomes. Our unique and collaborative network benefits each stakeholder in the healthcare ecosystem from our members and clients to the real-world medical community at large.
If you are located in the European Union, the data controller responsible for your information is WorldOne Research Limited, a company incorporated in England and Wales with its registered office at 3 Murphy Street, Third Floor, London SE1 7FP, United Kingdom.
If you are a California resident, the collection, use and disclosure of your personal information, as well as your individual rights, are subject to our Privacy Statement – California.
In the course of providing You a high quality Sermo experience and through Your interactions with us, Sermo collects information about You and about Your use of our Site.
Sermo takes your privacy and its obligations under data protection laws very seriously, and we strive to be transparent at all times about our treatment of your information.
1. Information collection and use
We may use your information to send you information about our services, and provide you with information about other goods and services we offer that are similar to those that you have already used or enquired about to market to you. We may also use this information to provide you, or (based on your explicit consent, if and when required under applicable law) permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will primarily contact you by electronic means (email or SMS) with information about goods and services similar to those which you have expressed interest in.
Your information may also be used to help prevent spam, fraud, or abuse. You may use your settings for email and mobile notifications to control notifications you receive from our Services. You may also unsubscribe from a notification by following the instructions provided with the notification or instructions available via the Site.
Personal account information
Once a registered member of Sermo, You may provide additional information in Your personal account profile which describes You, including Your birth date, social network username, medical school, institutional affiliations, credentials, professional experiences, memberships, evidence of Your specialism(s), academic background and biography. Providing additional information in Your personal profile is not required and entirely optional, but it may allow You to derive greater benefits from using Sermo, such as receiving profile-targeted invitations to participate in surveys, if you choose to provide it. This information can be updated or removed by You at any time, and You may choose whether to make some of this information publicly visible to other social network participants
Information we receive from you
A key part of Sermo involves encouraging the free flow of ideas, opinions and content between medical professionals, and most of this information provided by users is available to be viewed by other Sermo users and third parties with whom we are conducting business. However, regardless of the nature of your posts, we ensure your opinion will remain anonymous if you wish it to be.
When You post content such as articles, comments and photos on Sermo, we may also receive additional data (or metadata) related to the content, for example, the time, date, and place You took a photo.
To set-up and run Your Sermo account, we may ask you to provide some financial information in order to allow You to be compensated for participating in Opportunities (see our Terms of Service). If You choose to withdraw these amounts through gift cards or charitable donations, we will need to collect information from You in order to process these transactions. Where such Opportunities are offered by third parties, we will also need to collect information about Your participation in such Opportunities from those third parties, in order to validate payments. We may also need to send the information set out in this section to trusted third parties that we appoint to process and administer such payments.
Sermo does not collect personal health information about individuals. Sermo does not collect or maintain information that would associate a submission with a specific patient. So please ensure that You do not disclose anything that would allow a patient to be identified. Note also that Sermo does not possess a data based key to re-identify patient data.
Information to/from third parties
We reserve the right to instruct trusted third parties to process Your information in order to verify Sermo user identities and ensure that members are medical professionals and to protect the integrity of Sermo by preventing fraud.
DMD Healthcare Communications Network℠ Privacy Statement
Sermo and its related digital services participate in the DMD Healthcare Communication Network℠ (the “Network”) and as such has implemented various technologies for universal registration/login among all Network member websites. These technologies are managed by DMD Marketing Corp. (“DMD”), and may involve the collection, receipt, and sharing of information with DMD, its clients and other Network members. If you would like to understand how this digital service’s participation in the Network affects your privacy, please click here.
This site or product includes IP2Location LITE data available from https://lite.ip2location.com.
When you use our Site, Sermo may use information such as Your IP address, browser type, operating system, referring web page, pages previously visited, location (see below), mobile carrier, device and/or application identifiers, search terms, and cookie information to align our services with changes in Your device usage patterns, to administer the Site and to gather certain demographic information for aggregate use. We may also receive log information when You view or interact with links on the Sermo site, including sites operated by third parties.
We may receive information concerning your location if, for example, You choose to post content which reveals this information. We may also determine Your location using information from Your device, such as GPS data, information about wireless networks or cell towers near Your device, or IP address. Subject to your explicit consent, we may use this to improve and customise our service to You, for example by making you aware of content, people and ads more relevant to Your location. You can choose to turn off location services on Your device if you prefer, however if You do so You will not benefit from such tailored content.
2. How and why we share your information
Sermo is free and we want to make sure it remains this way for a long time. Organizations seeking physician expertise, such as pharmaceutical companies, medical device firms, and biotech firms underwrite the market research and sponsorship opportunities within our site and help us fund the delivery of Sermo to You. We may direct You to pages which contain commercial content or You may be presented with the opportunity to engage with sponsored content, such as at the conclusion of a RealTime survey or via Sermo Conversations, Sermo Promo and Sermo Ratings, which are further described in the Terms of Service. We may then provide our partners with engagement effectiveness metrics that include the sharing of some minimal personal data for performance assessment purposes. To the extent required by law, we will collect your explicit consent prior to providing such identifiable information.
To protect the anonymous nature of our physician conversations, we will clearly identify commercial content with logos or with words such as “Sermo Client”, ”Client Page”, “From Industry”, “sponsored polls” or “sponsored page” or other clear identifiers instead of using Your information, prior to Your engagement. As a Panel member, Sermo (or its service providers or affiliates on Sermo’s behalf) may contact you multiple times via any and all contact information that you provide to Sermo.
Users of the Site are prohibited from revealing any information that might identify another user; and doing so will constitute grounds for immediate termination of that members’ account. However, if You have chosen to reveal personal data on the Site it is possible that other users may make reference to it. As such, please consider carefully what information You choose to make public on the Site.
Sale of assets, merger, acquisition, bankruptcy
Sermo takes Your right to privacy very seriously and has taken measures to safeguard Your personal data. Sermo will only disclose Your personal data other than as set out above in the event we are required to do so by law, rule, regulation, law enforcement, governmental official, legal authority or similar requirements.
3. How we secure your information
We are committed to protecting the security of Your information. We use a variety of industry-standard security technologies and procedures designed to help protect Your information from unauthorized access, use, or disclosure. Despite these measures, You should know that we cannot fully eliminate security risks associated with information and transmission of data over the internet, it can never be completely secure. In the event of a data security breach, we will take all essential actions as required under applicable laws.
The Site may contain links to other sites. The linked sites are not necessarily under the control of Sermo. Please be aware that Sermo is not responsible for the privacy practices of such other sites. Sermo encourages You to be aware when You leave this Site and to read the privacy policies of each and every web site that collects personal information. If You decide to access any of the third-party sites linked to this Site, You do this entirely at Your own risk. Any links to any partner of the Site is responsibility of that partner and Sermo shall not be responsible for notification of any change in name, or location of any information on the Site.
4. Your rights
You also have a legal right under the GDPR and other relevant data protection laws to: (i) access the information we hold about you and (ii) to a copy of any information about You held by us. Upon request, we will provide You with access to and a copy of this information. You also have a right to (iii) correct any errors in this information, (iv) request its deletion or (v) to object to any processing operations (provided we are not under legal obligations to retain certain information) and (vi) to revoke any given consent at any time.
We reserve the right to decline requests that are (i) unreasonably repetitive, (ii) that jeopardise the privacy of others, (iii) the validation facility, (iv) the interests of justice, (v) or where we are otherwise required to retain Your personal data by law.
You can exercise Your rights to access, edit and delete your information in accordance with the GDPR, CCPA (see here our CCPA Privacy Statement), Nevada Privacy Law SB-220 or other relevant local privacy laws at your location – at any time by Contacting Us or emailing us at firstname.lastname@example.org. Lastly, if you are a European Union resident, you also have the right to submit a complaint to the relevant data protection authority in your European Union member state.
Update and deletion of Personal Information
If Your personal information changes (such as Your address), You can update Your profile on the Profile page of the Site. Sermo will correct, update or remove Your personal data as directed or You can do so Yourself via the self-service Profile page mentioned above.
If You no longer desire to use the Site, you may permanently delete your Sermo account. The time to deactivate Your account will vary according to your prior history with Sermo. In the simplest cases, deactivation will be prompt following the receipt of a “cooling off” communication reminding you of the results of deactivation. For some accounts the process will be longer as we complete certain administrative task relating to Your past activity and any incentives You may have earned. However, Sermo will aim to complete account deactivations within 28 days from the original request. This does not affect any information use choices You make, which will be honoured promptly.
If You no longer wish to be a member of the Sermo Panel, You may request to be removed from the Panel at any time. If You choose to opt-out of the Panel, You do not automatically terminate Your Sermo membership.
You can request Your personal details to be removed from the Panel active database and to have your participation in the Panel terminated by:
- Contacting Us, choosing “I want to delete my information” as the inquiry subject; or
- sending Us an e-mail at email@example.com from the e-mail address you registered with and with the words “” in the subject line.
Failure to follow the stated procedure correctly may result in delay in the removal of Your information from the Panel databases. Your removal request will be dealt with promptly. If You choose to remain a Sermo member, we will retain Your personal information for as long as necessary for the purpose for which it was collected and processed, such as with respect to Your Sermo membership.
Lawful Bases to Process Your Information under the GDPR
Sermo is the data controller of Your information and when we collect and process Your information, we rely on Your consent or our legitimate business interests as the legal basis to do so. The GDPR provides for six legal bases that permit an organisation like Sermo to lawfully process Your information. The six are:
- You have given consent to the processing of Your information for one or more specific purposes. For example: clicking “I agree” to a cookie alert while browsing a page on the internet or consenting to a specific information processing request contained within an online survey.
- Processing is necessary for the performance of a contract to which You are a party or in order to take steps at the request of You prior to entering into a contract. For example: when You agree to be a Sermo panel member Sermo will then process your information to: verify Your identity, location and professional specialisms, determine the market research opportunities [whether via email or telephone surveys] You are eligible for, match You with third party market research targeting lists [e.g. the U.K.’s GMC list], project related pre and post market research analytics provided that Your personal data will not remain with a third party or be used for any other purpose; use Your data to respond to regulatory requests, create and administer an incentives account for the incentives You earn as a Sermo panel member and respond to Your queries via our Member Care team.
- Processing is necessary for compliance with a legal obligation to which Sermo is subject. For example: accurately reporting taxes, complying with financial transparency laws [e.g. Loi Bertrand and Loi Anti-Cadeaux in France] or reporting pharmacovigilance adverse events information.
- Processing is necessary in order to protect the vital interests of You or of another natural person. For example: reporting Your information as part of a potentially life-saving or life-threatening event, via Sermo’s obligation to report adverse events.
- Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in Sermo. This legal base will probably not be used by Sermo.
- Processing is necessary for the purposes of the legitimate business interests pursued by Sermo or by a related third party, except where such interests are overridden by Your interests or fundamental rights and freedoms. For example: Your information is an important element in Sermo’s provision of a global social network, free at the point of access. As a result Sermo is able to provide its social platform based tools and products, such as Sermo Drug Ratings™ tool that is based upon the drug ratings You provide and then You have the right to use the Sermo Ratings results via the Site. The Sermo Community team also uses Your information to help administer this Site and Sermo’s market research and social network activity that are in part generated form this Site.
Notification of Changes
Site and Service Updates
As necessary, Sermo may send You Site and service announcement updates. You are not able to unsubscribe from service announcements, which contain important information about the Site, unless you delete your account. Sermo primarily communicates via e-mail with You to provide requested services and to resolve issues relating to Your accounts.
5. Contact us
Should You have questions about this policy or Sermo’s information collection, use and disclosure practices, feel free to Contact Us. You may also contact our interim Data Protection Officer and General Counsel by a written request at
Attn: Data Protection Officer and General Counsel
3 Murphy Street, Third Floor,
London SE1 7FP, United Kingdom.
We will use all reasonable efforts to respond promptly to requests, questions or concerns You may have regarding our use of personal information about You. Except where required by law, Sermo cannot ensure a response to questions or comments regarding topics unrelated to this policy or Sermo’s privacy practices.