Peter Kirk is the CEO of Sermo, the most trusted physician engagement platform providing the healthcare industry with real-time insights and authentic touch points through our global community of 1M+ HCPs and state-of-the-art technology.
Under Peter’s leadership over the past 25 years, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large.
Peter is also a cancer survivor who received a life-saving blood stem cell transplant 8 months after being diagnosed with Acute Myeloid Leukemia (AML). In 2022, following a harrowing journey from diagnosis to survival, Peter launched Be Your Possible, the charitable organization raising awareness and funds for medical research while inspiring millions globally to find their possible.
Through Be Your Possible, Peter hosts the annual Run for Research event attracting thousands of HCPs and others globally to hit the ground running to unlock money for medical advancement. Since its inception, Run for Research has donated $1M+ to more than 50 medical research organizations. Peter has also committed to running 1,000 half marathons by the 10th anniversary of his blood stem cell transplant to raise $1,000,000 for research at Memorial Sloan Kettering Cancer Center while creating a movement to inspire others to live up to their greatest potential—whatever that may be.