Peter Kirk is the CEO of Sermo, the most trusted healthcare insights and physician engagement platform reaching more than 1.3 million global HCPs as well as the U.S. Payer market.
Under Peter’s leadership over the past 2+ decades, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large.
Peter is also a cancer survivor who received a life-saving blood stem cell transplant 8 months after being diagnosed with Acute Myeloid Leukemia (AML). In 2022, following a harrowing journey from diagnosis to survival, Peter launched Be Your Possible, a new type of charitable organization raising awareness and funds for medical research while inspiring millions globally to find their possible.
Through Be Your Possible, Peter hosts the annual Run with Peter event attracting physicians from around the world to hit the ground running for medical advancement. Since its inception, Run with Peter has donated $350,000 to more than 50 medical research organizations. Peter has also committed to running 1,000 half marathons by the 10th anniversary of his blood stem cell transplant to raise $1,000,000 for research at Memorial Sloan Kettering Cancer Center while creating a movement to inspire others to live up to their greatest potential—whatever that may be.