We’re moving medicine forward, one conversation at a time

Peter Kirk is the CEO of Sermo. In launching the company in 2000, Peter started his mission to build a cutting-edge healthcare research company with a team of just five employees. With innovative technology and a customer-first approach, the business evolved to become a global data collection powerhouse and the most trusted social network for doctors with over 250 employees in nine offices and a worldwide network of over one million healthcare professionals.

Under Peter’s leadership, the company took a modern approach to transforming the conventional worlds of physician engagement and healthcare data collection to make a difference and have fun while we’re at it. By enabling doctors across the world to talk, share and digitally collaborate with peers, we’re advancing medicine and improving patient outcomes.

Peter holds a Masters in Finance from London Business School.

Erin Fitzgerald is the Chief Marketing Officer at Sermo. Erin joined Sermo in 2018 to lead the strategy and delivery of the company’s global marketing strategy; commercial go-to-market, community growth, brand development, demand generation operations, corporate communications and media relations.

Erin joins Sermo with over 10 years of marketing and leadership experience from enterprise B2B2C companies. Most recently, Erin led AccentHealth’s digital transformation through enhanced go-to-market strategies and new product launches, culminating in the sale of the business to Outcome Health. Prior, Erin oversaw all marketing functions for Everyday Health’s fastest-growing division as well as the global media company Conde Nast. Her expertise includes building high performance teams, driving demand generation, defining compelling brand narratives for market-entry & mature brands and bringing the client experience to the core of the enterprise. Erin holds a Master of Science in Marketing from New York University and a Bachelor of Science in Advertising and Marketing Communications from FIT. She is a member of Chief.

Andy Bray is the Chief Financial Officer at Sermo. Andy joined Sermo in February 2021 to build upon the company’s strong financial foundation with a key focus on commercial growth and revenue opportunity creation.

Andy has 20+ years of leadership experience and a proven track record of growing company value in both established and start-up environments across retail, insurance, financial services and sports/music. Previously, Andy was COO and CFO of 23 Capital where he managed the company’s finance strategy, risk analysis, and overall business performance. Prior to that, he spent over a decade at XL Catlin where he grew a profitable book of high margin business through his strategic direction, as well as previously being responsible for corporate planning initiatives.

Andy received both his Bachelor’s Degree in Geography and Master’s Degree in Information Technology from Loughborough University. Outside of the office, he enjoys spending time with his three other bosses – his daughters.

Jordan Grafman is the Senior Vice President of Commercial Development – Americas at Sermo. As a seasoned sales leadership executive, he has nearly twenty years of experience fueling growth across a diverse portfolio of publishers and technology platforms within the healthcare landscape. Jordan joined Sermo in 2022 to lead commercial development for the Americas team which provides innovative physician insights and engagement solutions to pharmaceutical manufacturers and healthcare agencies.

Before joining Sermo, Jordan spent five years working in the point-of-care space where he continuously earned recognition along the way as a top performer and client partner. Prior to that, Jordan was owner and founder of the independent Gotham Media Group where he built a media sales rep firm from the ground up, managing all sales for a diverse portfolio of publishers across the DTC, OTC, and CPG spaces.

Jordan’s journey from entrepreneurship to individual contribution to c-suite leader has fueled his success in leveraging client, manufacturer, and agency relationships to champion year-over-year growth.

Michael Joachim is the Senior Vice President of Commercial Development – EU at Sermo. Michael joined Sermo in 2019 and brings a unique aptitude for client solutions through his willingness to question legacy business models and apply new approaches to address the unique business needs of the European market.

Before joining Sermo, Michael spent the last six years working to advance the adoption of data-driven media solutions within the life sciences and health and wellness industries where his last role was Senior Vice President of Strategic Growth & Innovation at Medicx Media. During his tenure, Michael led a team of client partners to drive the approach across global manufacturers, biotech and specialty pharma.

The foundation of Michael’s experience, and passion for creative problem solving, stemmed from his 13-year experience within the agency business working at WPP, Publicis and IPG as the Principle on blue-chip clients.

Alex Naro is the Senior Vice President of Operations at Sermo. Alex joined Sermo in October 2015, and currently manages Operations, Customer Service (B2B) & IT, having also led the development of Engineering, Product Management & Customer Support (B2C). He is tasked with delivering technological and organizational innovation while balancing the regulatory and commercial requirements of both a modern social media platform consumer business as well as a traditional data collection business.

Prior to joining Sermo, Alex held numerous operational and customer facing directorships at leading Cloud/SaaS companies including Lanyon (now Cvent), Active.com & MessageLabs (now Symantec Cloud). He enjoys the challenge of balancing business requirements with technological advancement while building a talent driven organization.