Sermo Blog: Amplifying the power of physicians' voices

Latest on The Pulse

A gloved individual uses a medical device on a patient's finger. Text: "How HCP social engagement drives tool adoption in healthcare.

Medical device marketing success: how peer-to-peer HCP social accelerated adoption of a new diagnostic tool

Marketing a new medical device in today’s competitive healthcare landscape demands not only innovative strategies to drive HCP adoption but also a keen focus on measurability to understand real-world impact among healthcare professionals. See how…

Insights

Shifting public perception and vaccine hesitancy: 3 insights every pharma brand should know

As the rates of seasonal and routine vaccinations decline, reports of increasing cases of preventable diseases continue to surface. It’s no surprise that vaccines have become a hot topic, discussed widely across political platforms and…

Sermo Speaks

Conquer the congress: Sermo’s playbook for making the most of every medical congress in 2025

Medical congresses are a hub of innovation, connection, and opportunity. They’re where groundbreaking research is unveiled, ideas are exchanged, and relationships with HCPs are strengthened. But to truly make an impact, you need a strategy…

Medical professionals in scrubs have a discussion in a hospital setting. One person gestures while others, including experienced physicians and NPs, listen attentively, wearing stethoscopes and ID badges. The focus shifts to the ongoing "ill-trained NPs" controversy affecting team dynamics.

Insights

Sermo NPs and physicians weigh in on the “Ill-trained NPs” controversy

As the number of nurse practitioners (NPs) skyrockets, their impact on healthcare has come into laser focus. The fastest-growing profession in the U.S. is being lauded for facilitating faster access to care, filling in physician…

A person in a white coat, mastering the art of healthcare marketing, speaks during a video call, displayed on a smartphone mounted on a stand.

Insights

Mastering the “influencer” game in healthcare marketing

The medical landscape is evolving, with HCPs stepping into the spotlight as influential voices from the Congress stage to social media. These HCP opinion leaders have become pivotal in driving education, shaping perceptions and influencing…

An elderly man with glasses sits on a sofa, writing in his notebook. The room is well-lit, adorned with cushions and a cozy blanket. His notes reflect the latest Alzheimer's trends, highlighting emerging amyloid-targeting antibodies and promising blood biomarkers research.

Insights

2025 Alzheimer’s trends: blood biomarkers and amyloid-targeting antibodies

Over 47 million Americans have a “silent” build-up of amyloid plaques—high levels of amyloid plaques without any memory loss or cognitive impairments. Neurologists call this preclinical Alzheimer’s disease. With new FDA-approved drugs like donanemab and…

A doctor in a white coat and purple gloves conducts a finger-prick test on a patient, utilizing a small lancet device to ensure accurate results in line with CDC HIV guidelines.

Insights

Five reasons why universal HIV screening is the standard of care

The Centers for Disease Control and Prevention (CDC) recommends universal screening to ensure every patient is tested for HIV as a part of standard care. According to CDC, people between the ages of 13 and…

A person wearing glasses is intently focused on digital futuristic screens displaying data and graphics, exploring the integration of AI in market research.

Sermo Speaks

Your top 5 questions answered: HCP perspectives on AI in market research & advertising

The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in using AI-powered technologies to gather actionable insights from healthcare professionals. These insights help shape and drive pharmaceutical brands’ strategies throughout…

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Sermo Speaks

Transforming HCP engagement: The power of data innovation

In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard for reaching HCPs. This transformation demands increasingly granular data to understand how HCPs engage with both advertising and other forms…

A person sits at a clutter-free desk using a laptop. Text reads, "Confidently launch HCP campaigns in new markets with ADvantage Solutions.

Success Stories

Break through the clutter with ADvantage Solutions

With the rise of omnichannel HCP marketing, nearly 8 in 10 physicians say digital resources are more convenient, educational, and valuable than remote rep visits*. However, in fiercely competitive markets, how can you ensure your…

Two women, health system leaders, stand outdoors, smiling as they look at a tablet. One wears an orange dress and holds a coffee cup, while the other is in a white shirt and beige pants. They're in front of a glass building, discussing innovations in US hospital healthcare.

Insights

Shaping the tomorrow of healthcare with insights from US hospital & health system leaders

The heartbeat of the healthcare industry lies in the insights and experiences of its leaders. The most recent Sermo Barometer study from over 100 US-based healthcare leaders provides a comprehensive look at the pressing issues…

Two people sitting outside while looking at a laptop. Text on the left reads: "Unlock the power of expert-driven insights from an expert panel for your business success.

Success Stories

Leveraging Sermo’s expert panel to understand decision-making processes and brand loyalty in the US medical supply distribution market

In a rapidly evolving healthcare landscape, staying ahead of the competition requires not only deep industry insights but also access to a global network of healthcare experts and decision-makers. Leveraging Sermo’s panel of healthcare experts…

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