October 10, 2016
More than 80 percent of U.S. Physicians Represented
New York, NY — SERMO, the largest global social network exclusively for doctors, and Everyday Health, a leading provider of digital health marketing and communications solutions, today announced a partnership that creates the largest U.S. physician panel in existence. This historic partnership leverages the two organizations’ respective market research and advertising capabilities to offer clients unprecedented new opportunities to engage with and learn from healthcare professionals.
“We are excited to be partnering with Everyday Health Professional in this truly unique venture for our industry,” said SERMO CEO, Peter Kirk. “Never before have researchers had access to so many prescribing doctors in the U.S. This unique partnership expands our clients’ capabilities, and we are pleased to give them unprecedented access to the universe of U.S. doctors.”
Under the terms of the partnership, SERMO will have the exclusive right to access all of Everyday Health’s practicing U.S. physicians for research initiatives. Combined with SERMO's pre-existing U.S. panel of physicians, SERMO now has the largest U.S. physician research panel in existence – reaching 800,000 doctors, representing more than 80 percent of the total population of U.S. physicians.
Through this partnership, Everyday Health Professional now has the exclusive rights to sell and deliver highly targeted advertising and engaging promotional messages to SERMO’s physician audience.
“We are thrilled to bring this partnership to Everyday Health Professional’s marketing clients and offer to them another endemic opportunity to engage the most valuable physicians with their education and marketing programs,” said Greg Jackson, President of Everyday Health Professional.
All market research projects across the combined SERMO and Everyday Health Professional panel will be handled by the SERMO team. All promotional advertising on SERMO, will be serviced by the Everyday Health Professional team. SERMO will continue to sell unique social products like Pages and Posts.
SERMO is the leading global social network for physicians – the world’s largest virtual doctors’ lounge, where hundreds of thousands of fully verified and licensed global physicians anonymously talk real-world medicine, collectively solve cases, respond to healthcare polls, and earn honorarium from surveys. SERMO is also the world’s largest health care professional (HCP) polling company, conducting 700,000 surveys per year. The SERMO platform is composed of two million HCPs from 80 countries, and includes the largest U.S. physician panel in existence: over 800,000 doctors who represent more than 80 percent of the U.S. physician population. By giving doctors a private and trusted platform for open dialogue with international colleagues, and by presenting more opportunities to engage with and learn from global HCPs, SERMO is revolutionizing real-world medicine. Learn more at www.SERMO.com.
About Everyday Health, Inc.
Everyday Health, Inc. (NYSE: EVDY) is a leading provider of digital health marketing and communications solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payers and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health's content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media. Learn more at www.everydayhealthinc.com.
Osnat Benshoshan, Chief Marketing Officer, SERMO
Melanie Goldey, Senior Vice President, Investor & Press Relations, Everyday Health, Inc.