Privacy Policy

Update: 19 August 2015

General Statement

SERMO™ is the number one international social network for doctors, where doctors talk about real-world medicine. It’s the meeting of medical minds and hearts.

SERMO exists to benefit members, our clients and the real-world medical community in general.

SERMO respects your right to privacy and we strive to be transparent at all times about our treatment of your information.

This Privacy Policy ("Privacy Policy") discloses the privacy practices for SERMO (sometimes referred to as "SERMO", "we", "our" or "us") with regard to your ("You" or "Your") use of the website ( or (the "Site" or "Sites").

Please read this Privacy Policy carefully. In order to ensure that the benefits and obligations of membership are understood we ask all members talk to us with any questions, comments or suggestions having read this Privacy Policy.

Our Privacy Policy

In the course of providing You a high quality SERMO experience and through Your interactions with us, SERMO collects information about You and about Your use of our site.

SERMO complies with the European Commission’s Data Protection Directive adopted in 1995, the UK Data Protection Act 1998 and US-EU and US-Swiss Safe Harbor Frameworks (, regarding the collection, use, and retention of personal information from all countries which SERMO does business in.

Our Privacy Policy covers the following:
  1. Information we collect
  2. How we use and share Your information
  3. How we secure Your information
  4. Correcting Your account information
  5. Contact Us

1. Information we collect

SERMO is first a virtual doctors’ lounge” where doctors candidly share their true feelings about their profession and lives, and second a place where doctors learn from one another by asking real life questions, advice and second opinions about medicine.

Your information is the information that's required when You register for the site, as well as the information You choose to share.

When You register for SERMO, You are required to give Your contact information (such as name, address, birth date, physician license information, medical school, institutional affiliations, e-mail address and similar information).

Once a registered member of SERMO, You may provide additional information in Your personal profile which describes You, including Your credentials, professional experiences, academic background and biography. Providing additional information in Your personal profile beyond what is required at registration is entirely optional and can be updated or removed by You at any time.

We receive additional digital data about You, when You start using SERMO:
  • We receive data to verify identities to ensure that members are doctors
  • We receive data about You whenever You use SERMO (such as visiting a SERMO page, sending or receiving a message, click on or otherwise interact with content).
  • When You post things such as articles, comments and photos on SERMO, we may receive additional related data (or metadata), such as the time, date, and place You took the photo.
  • We receive data from or about the computer, mobile phone, or other devices You use to access SERMO or install SERMO apps. This may include network and communication information, such as Your IP address or mobile phone number, and other information like Your internet service, operating system, location, the type (including identifiers) of the device or browser You use, or the pages You visit.
  • We may obtain data from our affiliates or our advertising partners, customers and other third parties that help us (or them) deliver sponsored content, understand online activity, and generally improving Your SERMO experience.

2. How we use and share Your information

Within SERMO, doctors are free to talk openly with other doctors about everything that’s important to them, from the business to the practice of medicine. It’s a fun, safe, relaxing place where doctors can be anonymous and speak without fear of repercussions.

Whether you are participating in SERMOresearch or discussing real-world medicine via SERMOsays, we ensure your opinion will remain anonymous..

SERMO is free and we want to make sure it remains this way for a long time. Organizations seeking physician expertise, such as pharmaceutical companies, medical device firms, and biotechs, underwrite the market research and sponsorship opportunities within our site and help us to pay for the delivery of SERMO to You.

We may direct You to pages which contain commercial content or You may be presented with the opportunity to engage with sponsored content, such as at the conclusion of a SERMOresearch program. We may then provide our partners with engagement effectiveness metrics that include the sharing of some minimal personally identifiable information (“PII”) for performance assessment purposes. To protect the anonymous nature of our physician conversations, we will clearly identify commercial content with logos or with words such as “SERMO Client”, “From Industry”, “sponsored polls” or “sponsored page” or other clear identifiers, prior to Your engagement. SERMO WILL NOT ENGAGE IN DIRECT MARKETING AND WILL NOT PERMIT CONTACT INFORMATION TO BE USED BY THIRD PARTIES FOR DIRECT MARKETING.

The information provided at registration is used for verification and to contact You about SERMO. All of Your professional information will be authenticated against a third party provider.

2a. Use of Personal Health Information

SERMO does not collect personal health information about individuals. SERMO does not collect or maintain information that would associate a submission with a specific patient or individual. So please ensure that you do not disclose anything that would allow a patient to be identified. Note also that SERMO does not possess a data based key to re-identify patient data.

2b. Sale of Assets, Merger, Acquisition, Bankruptcy

Information collected from You may be transferred to a third party as a result of a sale or acquisition, merger or bankruptcy involving SERMO.

2c. Cookies 

A cookie is a small piece of data that is sent to Your browser from a Web server and stored on Your computer's hard drive. A cookie can not be used to read data off Your hard disk nor can read cookie files created by other sites. The use of a cookie is in no way linked to any PII you provided while on the Site. We use cookies to improve your experience on the site, for example, by setting a cookie on Your browser, You would not have to log in a password more than once, thereby saving time. You can choose whether to accept cookies by changing the settings of Your browser. You can reset Your browser to refuse all cookies or allow Your browser to show You when a cookie is being sent. If You reject the cookies on the Site, You may still be able to use the Site, but Your use shall be limited to certain minimal functionality. One drawback to this is that the user may be limited in some areas of our Site or limited to certain functions of the Site.

Some of our business partners may use cookies on our Site, however, we have no access to or control over these cookies. SERMO and our business partners may use cookies to better personalize the content, banners, and promotions that You see on the Site. To learn more about the information that our business partners collect or receive, please review their privacy policies.

2d. Log Files

SERMO may use IP addresses and de-identified browser/ app usage information to align our services with changes in usage patterns, to administer the Site, and to gather broad demographic information for aggregate use.

2e. Spam

SERMO maintains a strict "No-Spam" policy, which means that SERMO does not intend to sell, rent or otherwise give Your e-mail address to a third party without Your consent.

2f. Legal Requests

SERMO takes Your right to privacy very seriously and has taken measures to safeguard Your personal information. SERMO will only disclose Your personal information in the event we are required to do so by law, rule, regulation, law enforcement, governmental official, legal authority or similar requirements.


3. How we secure Your information

We are committed to protecting the security of Your information. We use a variety of industry-standard security technologies and procedures designed to help protect Your information from unauthorized access, use, or disclosure. Despite these measures, You should know that we cannot fully eliminate security risks associated with information and mistakes may happen.

The Site may contain links to other sites. The linked sites are not necessarily under the control of SERMO. Please be aware that SERMO is not responsible for the privacy practices of such other sites. SERMO encourages You to be aware when You leave this Site and to read the privacy policies of each and every web site that collects personal information. If You decide to access any of the third-party sites linked to this Site, You do this entirely at Your own risk. Any links to any partner of the Site is responsibility of that partner, and SERMO shall not be responsible for notification of any change in name or location of any information on the Site.


4. Correcting Your information

4a. Correction of Personal Information

If Your personal information changes (such as address or payment information), or if You no longer desire to use this Site, You can update Your profile on the Profile pages of the Site. SERMO will endeavor to correct, update or remove Your personal data provided to SERMO.

4b. Notification of Changes

We may update this Privacy Policy at any time, with or without advance notice. In the event of any change in the way we treat Your personally identifiable information, or in the Privacy Policy document itself, we will display a notice on the SERMO website ( or send You an email, so that You may review the changed terms prior to continuing to use the Site. As always, if You object to any of the changes to our terms, and You no longer wish to use the Site, You may contact SERMO Support to deactivate Your account. Unless stated otherwise, our current Privacy Policy applies to all information that SERMO has about You and Your account.

Using the SERMO services or accessing the Site after a notice of changes has been sent to You or published on our Site shall constitute Your consent to the changed terms.

4c. Site and Service Updates

As necessary, SERMO may send You Site and service announcement updates. You are not able to un-subscribe from service announcements, which contain important information about the Site. SERMO communicates via e-mail with You to provide requested services and to resolve issues relating to Your accounts.

4d. Terms of Use Agreement

The Terms of Use Agreement is incorporated herein by reference in its entirety. Your acceptance of this Privacy Policy shall constitute Your acceptance and agreement to the Terms of Use Agreement.


5. Contact Us

Should You have questions about this policy or SERMO's information collection, use and disclosure practices, You may contact us at the address or SERMO, 200 Park Ave South, New York, NY 10003.

We will use all reasonable efforts to respond promptly to requests, questions or concerns You may have regarding our use of personal information about You. Except where required by law, SERMO cannot ensure a response to questions or comments regarding topics unrelated to this policy or SERMO's privacy practices.