Cookie Policy

Last updated: October 1, 2023

At Sermo, we believe in being clear and open about how we collect and use information related to our members and visitors to our Sites. In this spirit of transparency, this Cookie Policy provides information about how, when and why we and our partners use cookies.

1. Does Sermo use cookies?

Yes. As described in our Privacy Policy, we use cookies and other technologies to ensure everyone who uses Sermo has the best possible experience. Cookies also help us keep Your account safe and may be used for marketing and advertising purposes.

2. What is a cookie?

A cookie is a small text file placed onto Your device that enables Sermo and partner features and core functionalities of our sites/apps, aiming to make your user experience more efficient. For example, cookies enable us to identify Your device and secure Your access to Sermo’s Sites generally. Cookies also enable You to easily share content on Sermo and its partner sites. Cookies may also be used to help serve relevant ads to You while You are on our Site.

3. How are cookies used for advertising purposes?

Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to You more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to You.

If You are logged in on our Sites that references this Cookie Policy or browsing a third-party partner site of Sermo and one of our cookies on Your device identifies You, Your usage (such as Your browsing behavior) and log information (such as Your IP address), will be associated by us with Your account as noted in our Privacy Policy. We may also use aggregate information from third parties and information from Your member profile and Sermo activity.

4. What sort of cookies does Sermo use?


Some cookies are essential for the operation of our Sites. For example, some cookies allow us to identify registered users and ensure they can access the subscription-only pages, or they may facilitate page navigation or assist with security checks.


We utilize other cookies to analyze how our visitors use our Sites and to monitor website performance. This allows us to provide a high quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.


We use functional cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in your username every time you access the Sites, and recall your preferences, such as which sections of the Sites you want to see when you log in.


These cookies are used to highlight articles, other content, or services that we think will be of interest to you based on your use of the Sites. They may also be utilized by third parties, such as when a third party consent feed has been included on the Sites so that you can view videos.

5. What cookies does Sermo use?

Our cookie reference table below lists cookies that may be used on our Sites. Please note that the names of cookies, pixels and other technologies may change over time, but we will aim to keep this table updated as regularly as possible.

Cookie and Cookie Provider Purpose Type of Cookie Privacy Notice of Provider


Protects forms on the Site from auto-submissions by bots Essential
Google Ads and DoubleClick

(NID, 1P_JAR, _gcl***)

Marketing and targeted advertising Advertising
Google Analytics

(AEC, OTZ, _ga, _gid, _ga***)

Services usage analytics, performance Performance
Google Tag Manager


Manages cookies Functional

(_cf_bm, _cfruid, cf_clearance)

Manages web traffic Essential
Microsoft Bing

(MUID, _uetvid, MR, _uetsid)

Marketing and targeted advertising Advertising


Marketing and targeted advertising Advertising

(vuid, player)

Video Hosting Functional


Marketing and targeted advertising Advertising



(dmd-signal-***, dmd-vid, dmd-

sid, dmd-ahk, dmd-dgid, s-


Marketing and targeted advertising Advertising

(tuuid_lu, tuuid, c)

Marketing and targeted advertising Advertising

(icu, uuid2, anj, usersync)

Marketing and targeted advertising Advertising


Marketing and targeted advertising Advertising



Security Essential
Amazon Web Services







Security Essential



Load balancing Essential


Functional Functional


Functional Functional

(driftt_aid, drift_aid,


Chatbot Functional

(_fbp, datr)

Marketing and targeted advertising Advertising

(ln_or, AnalyticsSyncHistory,

UserMatchHistory, bscookie,

li_sugr, bcookie, li_gc, lidc,

lang, s_ips, gpv_pn, s_tslv,

AMCV_***, s_tp)

Marketing and targeted advertising Advertising



guest_id_ads, guest_id)

Marketing and targeted advertising Advertising


Marketing and targeted advertising Advertising
Sharethrough (stx_user_id) Marketing and targeted advertising Advertising

(ptrbsw, ptrpub, ptrt, ptran, rptr,


Marketing and targeted advertising Advertising
Casal Media


Marketing and targeted advertising Advertising
Data Dog (XSRF-TOKEN, dd_cookie_test_) Security Essential
Amazon Web Services




Security Essential


Functional Functional


Marketing and targeted advertising Advertising


Marketing and targeted advertising Advertising

6. Controlling cookies and opt outs

Your browser may allow you to disable certain cookies, third party cookie providers may provide an opt out tool for their cookie(s) or you may be able to utilize a global privacy control in connection with your browser. Note that disabling cookies may in some instances impact the functionality of the Sites. Opt-out functionality for Google Analytics can be found here.

To opt out of certain cookies and for information about the effect of recognized global privacy control settings on our Sites, please use the “Do Not Sell or Share My Personal Information” link on our Site homepage.

You may learn more about advertising networks and opt out of receiving personalized advertisements on this browser or device from advertisers who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out options of each of those organizations. Links to their opt-out sites are set forth below.

Note that, when you opt out of personalized advertising, you may continue to see online advertising on the Sites and/or our ads on other websites and online services. Also, given that many opt-outs themselves use a cookie to effectuate an opt-out preference, you may need to opt-out again if you clear cookies on your browser.

7. Changes to this Cookie Policy

We may revise this Cookie Policy from time to time in order to reflect changes in our use of cookies, changes in the law, changes in our services, or best practices. We encourage you to review this Cookie Policy periodically.