How scientific are Sermo studies?
| Scientific Standard | RealTime Surveys | Custom Surveys | |
| Source of respondents | As close to a complete universe list as practical and without any source of known bias | Respondents come from the Sermo membership. The size of the Sermo membership relative to the universe of physicians provides considerably higher coverage than typical online consumer research panels. In addition, and unlike consumer panels where demographic biases are common, the profile of Sermo US physician members closely mirrors that of the all US physicians. Sermo membership is validated, free, and voluntary. | |
| Selection of respondents | Random sample | Random Sample | |
| Invitation process | Designed to maximize participation and minimize non-response bias | Single email invitation sufficient to deliver high participation rates | Multiple email invitations over several days leading to high participation rates |
| Respondent Incentives | Transparency | Modest cash incentive in line with industry practice and commensurate with survey length | |
| Poll process | Prevent multiple responses from single person and other sources of potential bias/fraud | Members click unique link in email and can take survey only once. No survey results shared with participants after the survey | |
| Survey Design | No questions or surveys designed to elicit a predetermined response | Surveys designed to gauge the honest views of Sermo members and the wider universe of healthcare professionals. Full survey questions are always available upon request | |
| Transparency | Required | We publish sample size and process with every poll published | |
| Respondent anonymity | Required | Always guaranteed by Sermo | |
| Surveys used for lead generation | Not permitted | Never allowed on Sermo | |
| Push Polls | Not permitted | Never allowed on Sermo | |
In the news
Press Releases
Sermo invites all doctors globally to participate in the largest COVID-19 Real Time study; unprecedented data from doctors in 30 countries will provide a weekly perspective of the COVID-19 battle from the frontlines
5,400+ doctors who have already participated will help create a trusted single source of data that will shape policy, treatment guidelines, and provide real-world insights New York, New York – March 27, 2020 – Sermo, the leading global social platform for physicians and largest healthcare data collection company, today announced the launch of its COVID-19 […]
Sermo Answers Request from Physician Members for CME through Partnership with the Association of Community Cancer Centers (ACCC)
Partnership will provide on-demand continuing medical education resources to member oncologists New York, New York – February 10, 2020 – Sermo, the leading global social platform for physicians and largest healthcare data collection company, today announced a new content partnership with the Association of Community Cancer Centers (ACCC), the leading education and advocacy organization for […]
Sermo’s RealTime Survey Reveals U.S. Physician Insights on Popular Diets and Nutritional Trends
Sermo Launches Redesigned Global Physician Platform with Enhanced Product Features
Enhancements Power Physician Engagement, Medical Crowdsourcing & Data Collection Capabilities New York, New York – September 18, 2019 – Sermo, the leading global social platform for physicians and largest healthcare data collection company, today announced the global launch of its redesigned physician platform. The new platform has been engineered to drive impactful peer-to-peer physician collaboration […]
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