Resources

8 non-traditional side hustles for doctors

You’re a motivated person by nature. Most physicians are. (You wouldn’t have made it through medical school if you weren’t, right?) You take pride in your ability to visualize an end goal and then formulate…

22 powerful ways to get more patients to your clinic

Having an effective marketing strategy is key to growing your medical practice. After all, the more new patients you have, the more people you can help. If you’re wondering: “How do I attract more patients…

A guide to online reputation management for doctors

As physicians, you go to great lengths to provide patients with the best possible standard of care. Yet, it’s almost impossible to keep everyone happy. This makes reputation management for doctors crucial, especially in today’s…

In-Person healthcare events are back! Are you ready?

During the height of the Covid-19 pandemic, virtual events helped keep the healthcare industry and pharma companies connected and engaged with physicians. Despite the success—and necessity—of virtual events, in-person conferences are slowly returning. And for…

The doctor-patient relationship: how to connect with patients

The doctor-patient relationship is complex, unique and multi-faceted, and it is only evolving more with time. As time and compensation becomes tighter for physicians, the danger is that patient interactions become distant and clinical in…

The top-rated websites for doctors

Doctors and other healthcare professionals use various health-related websites to gather information for patients, expand medical research, find a supportive community, and seek career guidance. In fact, in a recent Sermo poll of over 2,200…

Medical market research surveys

On-demand, physician-powered medical market research surveys Gain vital medical insights from the frontlines of healthcare with Sermo medical market research surveys. From quick-turn insights within hours to annual global ATU trackers, we tailor a solution…

Health care law and ethics: the top concerns for physicians

The high-risk medical profession has always posed potential legal and ethical issues, such as potential negligence. But current situations, particularly since COVID-19, have introduced new legal and ethical issues in health care. As a physician,…

HCP Marketing

HCP marketing in today’s digital landscape Healthcare professional marketing—or HCP marketing—is all about creating smart customer segmentation and targeted campaigns that pharmaceutical and healthcare companies leverage to drive usage across a product’s lifecycle. The COVID-19…