You’re a motivated person by nature. Most physicians are. (You wouldn’t have made it through medical school if you weren’t, right?) You take pride in your ability to visualize an end goal and then formulate…
Having an effective marketing strategy is key to growing your medical practice. After all, the more new patients you have, the more people you can help. If you’re wondering: “How do I attract more patients…
As physicians, you go to great lengths to provide patients with the best possible standard of care. Yet, it’s almost impossible to keep everyone happy. This makes reputation management for doctors crucial, especially in today’s…
During the height of the Covid-19 pandemic, virtual events helped keep the healthcare industry and pharma companies connected and engaged with physicians. Despite the success—and necessity—of virtual events, in-person conferences are slowly returning. And for…
The doctor-patient relationship is complex, unique and multi-faceted, and it is only evolving more with time. As time and compensation becomes tighter for physicians, the danger is that patient interactions become distant and clinical in…
Doctors and other healthcare professionals use various health-related websites to gather information for patients, expand medical research, find a supportive community, and seek career guidance. In fact, in a recent Sermo poll of over 2,200…
On-demand, physician-powered medical market research surveys Gain vital medical insights from the frontlines of healthcare with Sermo medical market research surveys. From quick-turn insights within hours to annual global ATU trackers, we tailor a solution…
The high-risk medical profession has always posed potential legal and ethical issues, such as potential negligence. But current situations, particularly since COVID-19, have introduced new legal and ethical issues in health care. As a physician,…
HCP marketing in today’s digital landscape Healthcare professional marketing—or HCP marketing—is all about creating smart customer segmentation and targeted campaigns that pharmaceutical and healthcare companies leverage to drive usage across a product’s lifecycle. The COVID-19…
Credentialing in the medical profession is a key requirement for working within such a high-stakes industry. Medical credentialing gives patients the reassurance they need to know that they are dealing with a healthcare practitioner who’s…
The first and most important maxim of the healthcare industry is Primum non nocere, or “First, do no harm.” It sounds simple enough, but the healthcare industry is complex, and anyone in this demanding field…
Part of being an active, practicing physician is a commitment to continuing medical education. Many states in the U.S. require a yearly quota of CME credits to maintain an active medical license. Managing and obtaining…