Privacy Policy

General Statement

Sermo is a physicians-only community that affords our members the choice of participating as anonymously as they see fit while engaging in clinical crowdsourced discussions, market research and commercial engagement. To protect the integrity of member discussions and maintain an environment that is both supportive and safe, we will take all reasonable measures possible to protect the privacy and anonymity of our members. This Privacy Policy explains how we protect your anonymity while delivering value on our product experiences. We will always do our best to keep our physician opinions anonymous.

This Privacy Policy ("Privacy Policy") discloses the privacy practices for Sermo, Inc. (collectively "Sermo") with regard to your ("You" or "Your") use of the website ( (the "Site" or "Sites"). Sermo is committed to Your privacy. Sermo hereby notifies You of the following:

1. What personally identifiable information is collected from You through this Site.
2. How the information is used.
3. How the information may be shared.
4. How Sermo protects Your information.
5. How You can seek to correct any inaccuracies in the information.
6. What Sermo's contact address is for privacy questions.


a. Information collection and use
Sermo is the sole owner of the information collected on this Site. We will not sell, share, transfer or rent any personal information to others in ways different from what is disclosed in this statement and the Terms of Use. Sermo collects information from You on the Profile and Registration pages ("Profile pages") on our Site. Sermo reserves the right to collect, disseminate, sell or otherwise disclose non-personal information provided by You.

b. Registration
During the collection of information at the Profile pages on the Site, You are required to give your contact information (such as name, address, birth date, physician license information, medical school, institutional affiliations, e-mail address and the like). An e-mail address and birth date is used to confirm Your identity. An email address is also used to contact You about the materials and information on the Site. When the Site requests Your identity, the Site will clearly indicate the purpose of the inquiry before the information is requested. All of your professional information will be authenticated against a third party provider.

c. Personal Profile
Once a registered participant, You may provide additional information in Your personal profile describing your credentials, professional experiences, academic background, biography and the like. Your personal profile shall be available for viewing by other registered participants of Sermo and will be considered non-confidential and non-proprietary. Providing additional information in Your personal profile beyond what is required at registration is entirely optional and can be altered or removed by You at any time.

d. IP Addresses
Every computer connected to the Internet is given a domain name and a set of numbers that serve as that computer's Internet Protocol or "IP" address. When You request a page from any page within the Site, our Web servers automatically recognize Your domain name and IP address. The domain name and IP address reveal nothing personal about You other than the IP address from which You have accessed the Site.

e. Third Party Email Addresses
For the purposes of inviting and introducing third parties to Sermo, You will be given the option to import or otherwise provide email addresses of third parties to Sermo. On so doing, Sermo will not store your username or affiliated password.

f. Children and Minors Privacy
Sermo strongly encourages parents and guardians to supervise the online activities of their minor children and consider using parental control tools available from online services and software manufacturers to help provide a child-friendly online environment. These tools also can prevent minors from disclosing their name, address, and other personally identifiable information online without parental permission. Although the Site is not intended for use by minors, Sermo respects the privacy of minors who may inadvertently use the Internet.

g. Opt-Out and Deactivation Procedures
Upon initial communication from Sermo, You may opt-out of receiving further communications from Sermo. To be completely removed from the Sermo mailing list, You may use the links attached to our emails or log onto Sermo to manage your email settings. To deactivate your membership, please contact If You are using an e-mail forwarding service or other similar service please make sure to include the correct e-mail address or addresses, and be sure to check your Spam folder if you do not see a reply.


a. Use of Personal Health Information
Sermo does not collect personal health information about individuals. Sermo does not collect or maintain information that would associate this submission with a specific patient or individual. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) privacy rule, which took effect on April 14, 2003, allows for the use of de-identified health information so long as identifiers have been "stripped" and a key is not disclosed that would allow the information to be re-identified. Sermo does not possess a key to re-identify patient data.

b. Sale of Assets, Merger, Acquisition, Bankruptcy
Information collected from You may be transferred to a third party as a result of a sale or acquisition, merger or bankruptcy involving Sermo.

c. Cookies
A cookie is a small piece of data that is sent to Your browser from a Web server and stored on Your computer's hard drive. A cookie cannot read data off Your hard disk or read cookie files created by other sites. Use of a cookie is in no way linked to any personally identifiable information while on the Site. Once You close Your browser, the cookie simply terminates. For instance, by setting a cookie on Your browser, You would not have to log in a password more than once, thereby saving time while on the Site. You can choose whether to accept cookies by changing the settings of Your browser. You can reset your browser to refuse all cookies or allow Your browser to show You when a cookie is being sent. If You reject the cookies on the Site, You may still be able to use the Site, but it shall be limited to certain minimal functionality. The only drawback to this is that the user may be limited in some areas of our Site or limited to certain functions of the Site. Some of our business partners may use cookies on our Site. However, we have no access to or control over these cookies. Sermo and our business partners may use cookies to better personalize the content, banners, and promotions that You see on the Site.

d. Log Files
Sermo may use IP addresses and de-identified browser/ app usage information to to align the product offering with changes in usage patterns, administer the Site, and gather broad demographic information for aggregate use.


a. Aggregate Information
Sermo may share aggregated demographic information with third parties and customers, or we may publish aggregated opinion data on our blog or other marketing materials. This is not linked to any personal information that can identify any individual person.

b. Service Providers
Sermo may engage third parties from time to time. These third parties may facilitate the provision of services to the Sermo community, may perform website-related services (such as hosting, maintenance, database management, web analytics, technology development), or may otherwise provide services to Sermo (or its customers) analyzing the use/and or effectiveness of our website, services or content. These third party service providers may need access to personally identifiable information of Sermo users in order to provide audit services as requested by Sermo or Sermo's customers. Sermo strives to only provide these service providers to perform the services requested of them. Sermo will always make its best efforts to control, limit and protect the personally identifiable information made available to these third party providers and maintains confidentiality provisions in such third party service providers’ agreements to help ensure appropriate use and protection of personally identifiable information.

c. Spam
Sermo maintains a strict "No-Spam" policy, which means that Sermo does not intend to sell, rent or otherwise give your e-mail address to a third party without Your consent.

d. Legal Requests
Sermo takes your right to privacy very seriously and has taken measures to safeguard and respect your personal information. Sermo will only disclose Your personal information in the event it is required to do so by law, rule, regulation, law enforcement, governmental official, legal authority or similar requirements.

e. Sermo Forums
When you participate in a forum including, but not limited to, Posts, Poll Votes, and Post Comments, Your user name, user ID (your account number) and IP address may be recorded for purposes of maintaining Your own account within the Forums, and preventing abuses of the Forums (see Forum or online community rules for more details). This information is not used to personally identify You outside the Sermo community. In order to diffuse the information in the Site's Forums to a wider audience, Sermo may, from time to time, collect some of Your postings and group them together to use in a specific publication, print, electronic mailing or other public dissemination. At no point, however, will Your name or IP address be revealed in any publication. In addition, when Your postings are used in this fashion, they may be edited to fit with the general content of the publication being prepared. It is important to remember that whenever You voluntarily disclose personal information in a forum, through e-mail or elsewhere, that information can be collected and used by others. If Your personal information is accessible to the public, You may receive unsolicited messages from other parties in return. Ultimately, You are solely responsible for maintaining the secrecy of Your personal information. You may participate in any Forums offered through Sermo, but You agree not to post any material the content of which violates our content standards, such as posts and comments that are: (i) is defamatory, libelous, obscene, indecent, abusive, threatening to others, or in violation of any law; or (ii) infringes the copyright, trademark right, or other intellectual property right of any third party. You will be solely responsible for all content that you post on any Forum of Sermo. You agree to indemnify Sermo and its officers and employees from and against all liabilities, judgments, damages, and costs (including attorney's fees) incurred by any of them that arise out of – or are related to – the content that you post. Forums are intended only for the personal use of Sermo subscribers, and may not be used for commercial purposes or for organized political activity.


a. Confidentiality and Security
Sermo takes all necessary precautions to protect Your personal information both online and off-line. When Sermo requests that You enter sensitive information, that information is encrypted using Secure Sockets Layer (SSL) software or other security protocol, which encrypts the information you input. No administrator at Sermo will have knowledge of Your password. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to log off from Sermo when finished using a shared computer. Sermo also protects Your personal information off-line. Access to Your personal information is limited to employees, agents or partners and third parties with whom we are working who Sermo reasonably believes will need that information to provide services to You. However, Sermo is not responsible for the confidentiality, security or distribution of your own personal information by our partners and third parties outside the scope of our agreement with such partners and third parties.

b. Links
The Site,, may contain links to other sites. The linked sites are not necessarily under the control of Sermo. Please be aware that Sermo is not responsible for the privacy practices of such other sites. Sermo encourages You to be aware when You leave this Site and to read the privacy policies of each and every web site that collects personally identifiable information. If You decide to access any of the third-party sites linked to this Site, You do this entirely at Your own risk. Any links to any partner of the Site should be the responsibility of the linking party, and Sermo shall not be responsible for notification of any change in name or location of any information on the Site.

c. Data Loss and Unauthorized Transfers
Sermo shall not be liable for the transfer of any personal identification information resulting from loss or distribution of data, the delineation or corruption of storage media, power failures, natural phenomena, riots, acts of vandalism, sabotage, terrorism or any other event beyond Sermo's control.

d. Interactions with commercial content on site
From time to time, there may be commercial partners who support content areas meant for direct use of our members. We may provide our partners with engagement effectiveness metrics that include the sharing of some minimal personally identifiable information (“PII”) for performance assessment purposes. NO DIRECT MARKETING IS PERMITTED, AND NO CONTACT INFORMATION IS PROVIDED TO OUR COMMERCIAL CLIENTS. To protect the anonymous nature of our physician conversations, we will clearly identify commercial content with logos or will be identified with words such as “SermoClient” “From Industry” or “sponsored polls” and “sponsored page”, email or advertisement prior to your engagement with it. Even in the case of commercial content engagement, we require minimum engagement volume – just as we require minimum participations for sample sizes in our market research opportunities – before providing any PII to partners to minimize the risk of de-anonymizing our contributors.

Because online products can evolve rapidly as new technology emerges, we reserve the right to update these Terms to reflect new features, practices and commercial agreements, but in no situations would we provide any information retroactive to updates and changes.

We do not match member opinions – whether by Post, Comment or Vote – to member PII, and we never share contact information.


a. Correction/Updating Personal Information
If Your personally identifiable information changes (such as address or payment information), or if You no longer desire to use this Site, You can update Your profile on the Profile pages of the Site. Sermo will endeavor to correct, update or remove Your personal data provided to Sermo.

b. Notification of Changes
We may update this Privacy Policy at any time, with or without advance notice. In the event there are significant changes in the way we treat your personally identifiable information, or in the Privacy Policy document itself, we will display a notice on the Sermo website ( or send you an email, so that you may review the changed terms prior to continuing to use the Site. As always, if you object to any of the changes to our terms, and you no longer wish to use the Site, you may contact Sermo Support to deactivate your account. Unless stated otherwise, our current Privacy Policy applies to all information that Sermo has about you and your account.

Using the Sermo services or accessing the Site after a notice of changes has been sent to you or published on our Site shall constitute Your consent to the changed terms.

c. Site and Service Updates
As necessary, Sermo may send You Site and service announcement updates. You are not able to un-subscribe from service announcements, which contain important information about the Site. Sermo communicates via e-mail with You to provide requested services and to resolve issues relating to Your accounts.

d. Consent to This Policy
The Terms of Use Agreement is incorporated herein by reference in its entirety.

Should You have questions about this policy or Sermo's information collection, use and disclosure practices, You may contact us at the address or WorldOne, Inc. 60 South Street, Suite 910, Boston, MA 02111. We will use reasonable efforts to respond promptly to requests, questions or concerns You may have regarding our use of personal information about You. Except where required by law, Sermo cannot ensure a response to questions or comments regarding topics unrelated to this policy or Sermo's privacy practices.