People

PETER KIRK
Chief Executive Officer

PETER KIRK

Chief Executive Officer

Peter Kirk is the CEO of SERMO. Since launching the company in 2000, Peter has grown the organization into an enterprise with over 200 employees in 8 global offices and a global network of close to two million healthcare professionals.

Under Peter’s leadership, SERMO membership has increased over 300 percent in the past two years and has become the #1 Social Network for Doctors globally. Peter has been a true thought leader and innovator in medical crowdsourcing, helping advance heath outcomes across the globe by allowing doctors to work effortlessly in teams at scale. The social network now has close to 800,000 physicians from over 90 different specialties and sub-specialties. SERMO is available in over 150 different countries.

Peter holds a Masters in Finance from London Business School.

Honors:
“Elite Disrupter” PM360 (2015)
“100 Most innovative People in Pharma” PharmaVoice (2012)
“Pharma’s Outstanding Innovators” PM360 (2012)
“Headliner” MM&M (2012)

View a letter from CEO

OSNAT BENSHOSHAN
Chief Marketing Officer

OSNAT BENSHOSHAN

Chief Marketing Officer

At SERMO, the leading global social network for doctors, Osnat heads corporate strategy, marketing and community development. She leverages market opportunities, revenue drivers, customer insights, product development, and partnerships to drive user and revenue growth. She is responsible for corporate and commercial marketing, physician engagement, public relations, social media and SERMO’s international expansion.

Prior to joining the company, Osnat founded a strategic marketing consultancy where she re-positioned biotech and healthcare brands and companies, and helped change organizations’ business trajectories. Osnat also brings a decade of pharmaceutical brand management and marketing experience from her experiences at Amgen and Bristol Myers Squibb. Prior to that, she held both PR and market research consulting positions in the healthcare and biotech field.

Osnat graduated with a degree in Pharmacy from the University of Montreal.

GERARD SMITH
Chief Financial Officer

GERARD SMITH

Chief Financial Officer

Gerard joined SERMO in 2011 as the Chief Financial Officer responsible for the company wide Finance, HR and Legal functions along with Investor Relations. Previously he was EMEA CFO of Acxiom, a global Marketing Services Company with revenues exceeding $1.1 billion, CFO of Easynet, a former BSkyB Company, with revenues of $400 million and has held several international finance leadership roles in Dell Corporation during a period in which the business grew from one billion to $13 billion. Gerard has over 25 years of finance experience and graduated with a Business degree from City University, London and is a Chartered Marketer and Chartered Management Accountant.
DOUGLAS P. FIELDS, Jr.
Chief Technology Officer

DOUGLAS P. FIELDS, Jr.

Chief Technology Officer

Doug started his career in fintech, before the term was coined, working his way up to partner at a regional investment bank which was acquired by PaineWebber/UBS. Concurrently, he started a telecommunications exchange company which he later sold to his partner. He then founded an e-mail services provider and built it without any outside investment until selling it eight years later, and working with the acquiring firm for five years. He now brings his experience leading engineering teams spread across time zones and continents to SERMO.
GILES STANLEY
General Counsel

GILES STANLEY

General Counsel

Giles joined SERMO in April 2014 as General Counsel responsible for legal and compliance.

Previously he has worked for Bracewell & Giuliani LLP in Houston Texas as a corporate and M&A specialist working in the energy sector. For over a decade Giles worked for Acxiom Corporation, a global leader in offline/online marketing services, in the US and latterly as European Counsel responsible for legal and privacy matters for all of Acxiom’s European operations.

Recently he has been responsible for structuring and executing various strategic projects including; a $15m French asset trade sale, a Dutch MBO, selling a 1000+ seat UK contact centre to a VC and a US/Dutch tax restructuring.

Giles was called to the Bar of England and Wales in 1998 and is a member of the Texas and Louisiana State bars, he is dual UK/US national.

EVA LAPARRA
MD Europe

EVA LAPARRA

MD Europe

Eva joined SERMO in 2012 and is responsible for Europe. Over the last 17 years of her career in healthcare market research Eva has held several senior management positions in the industry including Vision Critical, Kantar Health, All Global (which she co-founded in 2002 and managed until the company was sold to Kantar), Fieldwork International and NOP.

Eva holds an MSc in International Business from South Bank University, London.

MILI BHATIA
VP, Client Services

MILI BHATIA

VP, Client Services

Mili Bhatia is the VP of Client Services of SERMO and has 13 years of Market Research and Data Collection experience. She started her career at Kantar Health as a Project Analyst before transitioning to All Global where she worked for several years on the data collection side of the business. Mili joined SERMO in 2009 and has expertise in client services, training, strategy, panel building and field management within the US marketplace. Mili received a Bachelor of Arts in Psychology with a minor in Marketing while attending Hofstra University.