Peter Kirk is the CEO of SERMO. Since launching the company in 2000, Peter has grown the organization into an enterprise with over 200 employees in 8 global offices and a global network of close to two million healthcare professionals.
Under Peter’s leadership, SERMO membership has increased over 300 percent in the past two years and has become the #1 Social Network for Doctors globally. Peter has been a true thought leader and innovator in medical crowdsourcing, helping advance heath outcomes across the globe by allowing doctors to work effortlessly in teams at scale. The social network now has over 550,000 physicians from over 90 different specialties and sub-specialties. SERMO is available in 24 different countries including the US, UK, Australia, Canada, Ireland, Mexico, South Africa, Spain, Italy, Argentina, the Netherlands, Denmark, Sweden, Norway, New Zealand, France, Finland, Colombia, Venezuela, Chile, Ecuador, Guatemala, Peru, and Israel, with plans for a continued global expansion.
Peter holds a Masters in Finance from London Business School.
“Elite Disrupter” PM360 (2015)
“100 Most innovative People in Pharma” PharmaVoice (2012)
“Pharma’s Outstanding Innovators” PM360 (2012)
“Headliner” MM&M (2012)
At SERMO, the leading global social network for doctors, Osnat heads corporate strategy, marketing and community development. She leverages market opportunities, revenue drivers, customer insights, product development, and partnerships to drive user and revenue growth. She is responsible for corporate and commercial marketing, physician engagement, public relations, social media and SERMO’s international expansion.
Prior to joining the company, Osnat founded a strategic marketing consultancy where she re-positioned biotech and healthcare brands and companies, and helped change organizations’ business trajectories. Osnat also brings a decade of pharmaceutical brand management and marketing experience from her experiences at Amgen and Bristol Myers Squibb. Prior to that, she held both PR and market research consulting positions in the healthcare and biotech field.
Osnat graduated with a degree in Pharmacy from the University of Montreal.
Mark heads up the global sales efforts at SERMO, where he brings 30 years of insight and successful experience centered on satisfying customers’ needs. Mark has spearheaded large custom research initiatives in oncology, multi-cultural efforts, and consumer audits, and ran global account service teams at his previous career stops: InCrowd, HRA Healthcare Research & Analytics, Phoenix Healthcare and GfK.
In his spare time, Mark enjoys cooking, traveling, fine wines, and spending very early mornings at the gym.
Giles joined SERMO in April 2014 as General Counsel responsible for legal and compliance.
Previously he has worked for Bracewell & Giuliani LLP in Houston Texas as a corporate and M&A specialist working in the energy sector. For over a decade Giles worked for Acxiom Corporation, a global leader in offline/online marketing services, in the US and latterly as European Counsel responsible for legal and privacy matters for all of Acxiom’s European operations.
Recently he has been responsible for structuring and executing various strategic projects including; a $15m French asset trade sale, a Dutch MBO, selling a 1000+ seat UK contact centre to a VC and a US/Dutch tax restructuring.
Giles was called to the Bar of England and Wales in 1998 and is a member of the Texas and Louisiana State bars, he is dual UK/US national.