Join Sermo's HCP + Payer Sentiment Study Series

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP & Payer Sentiment Series to better understand how we can best support and engage HCPs, their patients and the payer community.

Download the findings below and submit your questions:

For HCPs
For Payers

A person in blue medical scrubs sits indoors, looking at a smartphone—perhaps checking social media or reading about the latest developments in AI. Shelves with books and supplies are visible in the background.
Part 20

How social media, AI, and misinformation are changing patient expectations

A doctor sits at a desk speaking with a patient, who is seated across from her in an office setting, highlighting the impact of physician influence on consumer health decisions.
Part 19

Physician influence on consumer health purchasing

A pharmacist wearing a white lab coat and glasses examines a medicine bottle while holding a tablet in a pharmacy aisle, reflecting pharmacist trends and the role expansion within the profession.
Part 18

Pharmacist trends: role expansion, rising costs & big tech

Part 17

Physicians’ medical device needs, decoded

Part 16

“Do THIS, not THAT”: Insights for Medical Affairs to Enhance Medical Education

A doctor in a white coat is talking on a video call, like an influencer, using a smartphone mounted on a tripod.
Part 15

The “Influence of Influencers”

A woman wearing headphones sits at a table with a laptop, holding a phone and looking contemplative. Books are stacked on the table beside her as she explores data-driven insights.
Part 14

HCP perspectives on artificial intelligence (AI) in a data-driven world

A woman in a navy blue shirt is sitting and looking at her phone with her head slightly turned, optimizing her social media strategy. The background features a white wall and some office equipment, creating the perfect setting for focused planning.
Part 13

How to: Optimize your HCP social media strategy

A healthcare professional in navy scrubs sits and uses a smartphone, possibly exploring social media impact, as two colleagues in white coats smile and converse in the background.
Part 12

Social media impact, medical congresses & the patient dynamic among oncologists

A woman in a white shirt sits at her desk, reviewing a document on copay programs. A laptop, notebook, and phone are on the desk, while a lamp and plant add warmth to the workspace.
U.S. PAYER SENTIMENT STUDY 2

IRA, biosimilars, gene therapy & copay programs

A credible healthcare practitioner in blue scrubs and glasses sits on a couch, using their smartphone near a window, possibly engaging with social channels.
Part 11

Social channels gain credibility with healthcare practitioners

A man in a lab coat stands in a laboratory, looking at a smartphone. Scientific equipment and a computer are visible in the background.
Part 10

Insights for 2023 on HCP content habits and best practices

U.S. Payer Sentiment Study 1

Challenges, opportunities & insights for 2023 & beyond

Part 9

Inflation, DEI, AI & ​patient choice in healthcare​

In a lab filled with advanced medical devices, a person in a lab coat and hair cover sits at a microscope, immersed in research. Surrounded by cutting-edge equipment and illuminated by overhead lighting, they contribute crucial insights to the field of medical device companies.
Part 8

What physicians REALLY want from medical device companies

A person in scrubs and mask stands in a hallway, leaning against glass doors, reflecting on the latest clinical trials. Two chairs are visible in a room beyond.
Part 7

Understand how COVID-19 is impacting the medical community

Part 6

Remote engagement & physician information sources

A person in a white coat uses a headset while looking at a laptop, likely engaging in remote engagement. A stethoscope sits on the table beside them, with a potted plant adding a touch of nature to the background.
Part 5

Current & future remote engagement with pharma sales representatives

A healthcare worker wearing a face mask and blue gloves adjusts a face shield, exemplifying the shift towards telehealth adoption.
Part 4

Physician practice activity levels, telehealth adoption and challenges, and the future of pharma engagement

Healthcare workers in protective gear check a seated woman's temperature in a medical room, signaling a cautious return to pre-pandemic patient activity.
Part 3

Timing for physician bounce back to pre-pandemic patient activity levels & how this impacts HCP access

Part 2

Physician interactions with medical technology and pharmaceutical manufacturers

Part 1

Physician engagement with patients and remote/telehealth experiences