Marketing, education, and awareness are key brand indicators and crucial factors for healthcare and pharma companies to keep their brands top of mind among their target audience. Since physicians are so busy managing patients—and their…
Studies conducted in pioneering academic centers over the last decade have shown signals that psilocybin, a psychoactive substance found in some species of mushrooms, could be a safe and effective medicine for patients with depression,…
In the past 18 months, major medical conferences have experienced dramatic disruption. Previously these in-person meetings were the primary modality of dissemination and presentation of new research and host to a wealth of networking opportunities…
First off… what is Real-World Evidence (RWE)? Real-world evidence is the clinical evidence regarding the usage and potential benefits or risks of a medical product derived from analysis of real-world data (RWD). RWE can be generated by…
Client Challenge Leading pharmaceutical manufacturer needed to quickly tap into Atopic Dermatitis HCP experts to inform their product roadmap and value proposition for a treatment. Sermo Solution Full-service qualitative research using a custom Ad Board/Community. Targets APAC & EU…
Client Challenge Mistruths about a product were spreading during COVID-19. The brand’s educational campaigns on popular social networks were underperforming, so they were looking to leverage other channels to effectively educate physicians and their patients…
Are you looking to impress your clients and increase your win rate? We’ll take that as a “yes.” Check out this quick video to see how one management consulting firm enhanced their pitch and ultimately…
“The pharma industry has long recognised the need to move from product based selling to more customer-centric and value-based engagements, but the COVID-19 pandemic has crystalised the urgency to deliver this change. Shifting trends in healthcare are adding…
Research Objectives A global consulting company was looking to quickly gather insights from GPs, Dentists and Pharmacists in the Belgian market on software solutions to understand: Competitive landscape Decision-making criteria Features most used in their practice Price…