Meet the Sermo executives.

Adam Feinzig, Chief Financial Officer

Adam Feinzig joined Sermo in 2010 as Chief Financial Officer with more than 17 years of financial and operational experience in the technology industry. Most recently, Adam was Vice President of Finance at Gomez, an internet infrastructure company. In his role, Adam was responsible for worldwide accounting operations, financial planning & analysis, treasury, tax and internal and external financial reporting. Gomez grew at a 40% CAGR and while in the SEC filing process to go public was sold to Compuware in a highly successful transaction. Prior to that, Adam was Vice President of Finance at Stratus Technologies. Earlier in his career, Adam was Vice President of Finance at Notara, a software start-up and Director of Finance at InfoVista, a publicly traded software company. Adam began his career as a CPA including five years with PricewaterhouseCoopers in its Technology Industry Group. Adam holds a Bachelor’s Degree from the University of Massachusetts at Amherst School of Management.

Onur Mergen, Vice President of Engineering

Onur Mergen joined Sermo, Inc. in 2007 as a Software Architect and was quickly promoted to Director of Engineering and again to VP of Engineering. In addition to being a key player in driving adoption of agile methodologies, state-of-the-art engineering practices and Ruby-on-Rails at Sermo, he's also personally overseen a massive and very successful project to overhaul Sermo's entire technology platform. Throughout his career Onur has lead engineering teams of various sizes to successfully deliver many innovative products to markets under competitive conditions and has nearly 15 years of experience building complex software solutions at internet-focused, venture funded start-ups. Prior to joining Sermo he was Director of Engineering at Zingdom Communications where he led the team to build an online communications platform for connecting people without revealing contact information. Before that, he lead the engineering team at Convoq through building a presence aware rich media meeting platform and the associated e-commerce functionality. His diverse technical background includes building of SaaS, B2B, B2C, e-commerce, and native applications using Microsoft and open source technology stacks. Onur holds a BS degree from Bogazici University and an MBA from the University of Massachusetts at Amherst.

Jon Michaeli, VP Marketing and Membership

Jon Michaeli joined Sermo in 2011 as VP, Marketing. Jon has over 13 years experience in online and viral marketing, product marketing and management, partner marketing, and business development. His responsibilities at Sermo include growing and engaging the physician community, overseeing the company’s web presence, increasing market penetration, product marketing, and client lead gen. During his career, Jon has held several executive marketing positions at internet and mobile start-ups in e-commerce, social media, and subscription services that achieved multimillion member/customer milestones, including Gather.com and Worldmate. Jon holds a BA in Economics from Tufts University and an MBA from the Anderson School at UCLA..

Rich Westelman, Senior Vice President of Sales & Client Services

Rich joined Sermo in 2010 and is responsible for Sales and Marketing. This includes supporting the field sales, inside sales and account director teams as they work with clients to integrate social media into their market research and promotional endeavors. Prior to joining Sermo, Rich was a “serial entrepreneur” helping to launch and run numerous high-tech ventures, including most recently EnglishCentral – an online language learning company funded by Google Ventures. Rich was the CFO at Speechworks International for five years and led the team to take the company public in 2000. Rich holds a bachelor’s degree from Harvard College and an MBA from the Yale School of Management.