Sermo Strengthens Leadership Team with Strategic New Hires

Following Abry Partners investment, the company is poised to enter a growth stage with key areas of focus identified and a strong leadership team in place

New York, New York – September 4, 2019Sermo, the leading global social platform for physicians and largest healthcare professional survey company, announced today that it has invested in new talent across key areas of the business to support their growth strategy following the recent recapitalization announcement with Abry Partners. Recognizing the growing role of digital health and the significant demand for physicians’ perceptions and insights, Sermo’s new leadership team has identified several key areas of focus, which include membership growth, client-centricity, technological and systems improvements, and a brand redesign. Several new hires and internal promotions signify the company’s commitment towards achieving these goals.

Sermo has hired two new sales leaders to drive the company’s global growth. Michael Joachim joined as SVP of US Commercial Development and brings 17 years of industry experience in media and sales to support Sermo’s aggressive revenue goals through communication strategy design, media execution, and category development efforts. The European team will now be led by Casper Barfoed, SVP of EU Commercial Development. Casper joined Sermo to drive sustainable growth with a strategic focus on European healthcare media solutions that meet the unique needs of pharma marketers and healthcare researchers. Casper brings along years of pharmaceutical healthcare experience from leading life science companies and as an entrepreneur, Casper founded and launched a platform for patients and relatives in the Nordic countries.

To lead the company’s technological innovations, Johnni Jorgenseen has joined the organization as VP of Engineering. Johnni is responsible for building a new platform that will revolutionize the digital peer-to-peer physician dynamic through the implementation of cutting-edge functionality including machine learning. Previously, Johnni spent over 10 years as the Global Director of Technology at Vertic, where he helped lead the start-up to become a global, award-winning producer of software products for Fortune 500 clients.

Erin Fitzgerald, who joined as SVP of Marketing, has spent the past few months building a new team of marketing, creative, and customer success professionals with deep healthcare domain expertise. “Since joining the Sermo team, I’ve been inspired by the company’s mission to meet the evolving needs of the healthcare industry by connecting the medical community worldwide with meaningful insights and data,” said Erin. “As technology and data continue to fuel the digital health revolution, utilizing a tech-first approach is critical for staying ahead of evolving industry needs. I look forward to building on Sermo’s leading reputation as we continue to drive the industry forward.”

Sermo’s new VP of Creative Maggie Fabrizio brings over 10 years of hands-on expertise developing smart solutions for the complex business-to-business and business-to-consumer challenges in the healthcare industry. Maggie is responsible for visually bringing the new physician platform to life, instituting the brand’s modernized aesthetic across the Sermo experience, and introducing unique, native sponsorship opportunities to healthcare partners that will drive enhanced value.

Gregg Fleischman also recently joined as Head of Growth where he applies his extensive experience in driving user acquisition, engagement, and retention for digital properties. In order to scale growth and deliver broad coverage of the global medical community for Sermo, Gregg and his team are utilizing innovative strategies including dynamic digital acquisition and affiliate marketing programs. The team has already successfully increased engagement on the platform through strategic content marketing and member rewards programs and will continue to drive key KPIs on the enhanced physician platform launching soon.

“The addition of highly sought-after talent to our leadership team is a testament to Sermo’s dedication to meeting the needs of today’s fast paced healthcare ecosystem,” said Peter Kirk, CEO of Sermo. “All six hires join Sermo with extensive industry experience and a technology-driven approach to fueling customer success. As we continue to use innovation to transform the traditional methods of physician collaboration and healthcare market research, their collective industry experience will be invaluable to our growth and success in the coming years.”

About Sermo
Sermo is a global social platform for physicians that fosters impactful peer-to-peer collaboration & discussions through meaningful insights, data, and trends. It is the most trusted global platform for physicians with over 800,000 fully verified and licensed physicians across 150 countries. The platform enables doctors to anonymously talk real-world medicine, review treatment options via our proprietary Drug Ratings platform, collectively solve patient cases, and earn honorarium from surveys. Through Sermo’s unique community, pharmaceutical and healthcare partners can drive physician awareness and gain deep understanding of brand perceptions to benefit the medical community at large. Sermo employs over 250 employees across nine global offices including New York City, London, Denmark, Barcelona and Puebla. To learn more, visit

Media Contacts:
Niki Franklin
Racepoint Global on behalf of Sermo
+1 617 624 3264