See what makes Sermo unique.

With over 112,000 community members, Sermo is revolutionizing the way physicians collaborate across the United States.

The Community

Sermo is the largest online physician community in the US. It’s where practicing US physicians—spanning 68 specialties and all 50 states—collaborate on difficult cases and exchange observations about drugs, devices and clinical issues. And find potentially life-saving insights that have yet to be announced by conventional media sources.

Sermo is a real-time meeting place where physicians get help with everything from patient care to practice management. They’ve described it as “therapeutic,” a “virtual water cooler” and “vital to my everyday practice.”

Physicians on Sermo rank their colleagues for the value of their postings and the quality of their answers to posted questions. Highly ranked community members are turned to for respected answers and advice.

The Business Model

Sermo is free to practicing physicians and completely free of any advertising. Revenue is generated as healthcare institutions, financial services firms and government agencies purchase Sermo products to access this elite group of practitioners.

For physicians, the two-sided Sermo marketplace provides a unique online environment in which clinical observations can be exchanged in real-time. They can build consensus on products and issues, take advantage of financial opportunities and improve patient care by working directly with colleagues and industry leaders.

For Sermo clients, Sermo offers a revolutionary way to target and engage physicians on-demand by leveraging social media. In doing so, they can instantly capture real-world physician insights into treatments, medications and devices that support a broad range of objectives.

The Philosophy

No one physician is as knowledgeable as physicians working together. So Sermo operates as a research medium, harnessing the collective power of physicians' observations. It allows physicians to improve patient care through the rapid exchange of observations. In turn, Sermo clients benefit from instant insight into clinical events and medical trends.

The Technology

Sermo uses a proprietary technology to verify physicians’ credentials in real-time. So it can create an environment of trust and collaboration.

Sermo leverages aspects of social network theory, game theory, prediction markets and information arbitrage. It’s completely scalable and sustainable as a social media platform and communication tool. Peer reviews and user-reviewed rating systems ensure that medical reporting is accurate and supported by the physician community.