As the number of nurse practitioners (NPs) skyrockets, their impact on healthcare has come into…
Mastering the “influencer” game in healthcare marketing
The medical landscape is evolving, with HCPs stepping into the spotlight as influential voices from…
2025 Alzheimer’s trends: blood biomarkers and amyloid-targeting antibodies
Over 47 million Americans have a “silent” build-up of amyloid plaques—high levels of amyloid plaques…
Five reasons why universal HIV screening is the standard of care
The Centers for Disease Control and Prevention (CDC) recommends universal screening to ensure every patient…
Your top 5 questions answered: HCP perspectives on AI in market research & advertising
The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in…
Transforming HCP engagement: The power of data innovation
In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard…
Break through the clutter with ADvantage Solutions
With the rise of omnichannel HCP marketing, nearly 8 in 10 physicians say digital resources…
Shaping the tomorrow of healthcare with insights from US hospital & health system leaders
The heartbeat of the healthcare industry lies in the insights and experiences of its leaders. …
Leveraging Sermo’s expert panel to understand decision-making processes and brand loyalty in the US medical supply distribution market
In a rapidly evolving healthcare landscape, staying ahead of the competition requires not only deep…
Talk to your patients about undetectable = untransmittable (U=U)
Did you know that people with HIV who take antiretroviral therapy (ART) as prescribed and…
Injectable PrEP: 8 things to know about a new tool to end the HIV epidemic
When taken as prescribed for HIV, pre-exposure prophylaxis (PrEP) reduces the risk of getting HIV…
How to: Inform your omnichannel analytics strategy with peer-to-peer physician & provider social data
The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s…