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How to apply medical device industry trends & insights to better meet physician needs

The medical device sector plays a vital role in the healthcare industry, providing equipment that simplifies the prevention, diagnosis, and treatment of diseases and illnesses. In a recent medical devices industry overview, the global market…

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Pharmaceutical marketing strategies

Every business needs a dedicated marketing plan, and pharmaceutical companies are no exception. Documenting your marketing goals and strategies helps everyone on your team stay on track and work cohesively. A pharmaceutical marketing plan should…

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#HereForHer: Physician, mother & children’s book author! Dr. Ekundayo does it all

We’re back for the third installment of our #HereForHer campaign! This campaign celebrates the groundbreaking and changemaking contributions women have made to medicine, and their communities. So far, we have highlighted two incredible women working in…

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#HereForHer: Dr. Moawad on helping HCPs explore careers beyond medicine

To celebrate groundbreaking and changemaking women, we are launching our #HereForHer campaign through May—highlighting the amazing contributions women have made to medicine and those who are impacting communities today. Who are we #HereFor this week?…

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We’re #HereForHer: Meet Dr. Knox, Cannabis Medicine Pioneer

To celebrate groundbreaking and changemaking women, we are launching our #HereForHer campaign through May—highlighting the amazing contributions women have made to science and those who are socially impacting communities today. Who are we #HereFor this…

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The virtual care genie is out of the bottle: HCP insights on the future of telehealth

For years, virtual care was touted as a convenient and equitable alternative to treat a growing population. But it had not yet been tested at scale, making up only a fraction of all healthcare interactions.…

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Bridge gaps in social media ad targeting & create more meaningful physician experiences

The shift to social has arrived. Over the past 2 years, the pandemic has led to a substantial rise in physician engagement on social media – with a +15% increase in unique logins and +28% increase…

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Your Guide to CX: 4 Strategic Pillars to Create Customer Delight

Looking to build out or enhance your current CX strategy, but struggling with where to start? Tackling CX can be a daunting task, but we’re here to help. Check out Sermo’s philosophy – and what key learnings you can leverage to enhance your own strategy. Let’s dive in.

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What HCPs really want: clinical trials and personalization

Sermo recently hosted an industry webinar to present findings from HCP Sentiment Study Part 7 entitled, “What Physicians Really Want, From Clinical Trials to Personalization.” All study questions were crowdsourced from the healthcare industry in…

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