Sermo Speaks

Patient treatment compliance and adherence are a medical challenge…can blockchain help?

We are in a golden age of medical advancement. Diseases that were deadly and untreatable decades ago—smallpox, polio, tuberculosis—are rare and no longer a certain death sentence. However, effective treatments and therapies are only successful…

Sermo Speaks

Revisiting the burnout problem for physicians

Burnout impacts professions across industries. Work-related stress became an international conversation in 2020 at the height of the Covid pandemic. However, no group may feel more burnt out these last few years than physicians and…

Sermo Speaks

4 myths that could be stopping you from leveraging HCP social media

For years, physician social media engagement was slowly but steadily climbing. But then, COVID-19 completely changed the way the world communicated, including a substantial rise in the number of physicians engaging through social channels. In…

Sermo Speaks

Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences

Finding the right piece of digital content can feel like looking for a needle in an endless online haystack. And once you find your content “needle,” there is no guarantee it resonates perfectly with your…

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How to apply medical device industry trends & insights to better meet physician needs

The medical device sector plays a vital role in the healthcare industry, providing equipment that simplifies the prevention, diagnosis, and treatment of diseases and illnesses. In a recent medical devices industry overview, the global market…

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Pharmaceutical marketing strategies

Every business needs a dedicated marketing plan, and pharmaceutical companies are no exception. Documenting your marketing goals and strategies helps everyone on your team stay on track and work cohesively. A pharmaceutical marketing plan should…

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#HereForHer: Physician, mother & children’s book author! Dr. Ekundayo does it all

We’re back for the third installment of our #HereForHer campaign! This campaign celebrates the groundbreaking and changemaking contributions women have made to medicine, and their communities. So far, we have highlighted two incredible women working in…

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#HereForHer: Dr. Moawad on helping HCPs explore careers beyond medicine

To celebrate groundbreaking and changemaking women, we are launching our #HereForHer campaign through May—highlighting the amazing contributions women have made to medicine and those who are impacting communities today. Who are we #HereFor this week?…

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We’re #HereForHer: Meet Dr. Knox, Cannabis Medicine Pioneer

To celebrate groundbreaking and changemaking women, we are launching our #HereForHer campaign through May—highlighting the amazing contributions women have made to science and those who are socially impacting communities today. Who are we #HereFor this…

Sermo Speaks

The virtual care genie is out of the bottle: HCP insights on the future of telehealth

For years, virtual care was touted as a convenient and equitable alternative to treat a growing population. But it had not yet been tested at scale, making up only a fraction of all healthcare interactions.…

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Bridge gaps in social media ad targeting & create more meaningful physician experiences

The shift to social has arrived. Over the past 2 years, the pandemic has led to a substantial rise in physician engagement on social media – with a +15% increase in unique logins and +28% increase…

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Your Guide to CX: 4 Strategic Pillars to Create Customer Delight

Looking to build out or enhance your current CX strategy, but struggling with where to start? Tackling CX can be a daunting task, but we’re here to help. Check out Sermo’s philosophy – and what key learnings you can leverage to enhance your own strategy. Let’s dive in.

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