Sermo Blog: Amplifying the power of physicians' voices

4 myths that could be stopping you from leveraging HCP social media

For years, physician social media engagement was slowly but steadily climbing. But then, COVID-19 completely changed the way the world communicated, including a substantial rise in the number of physicians engaging through social channels. In…

Sermo Speaks

Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences

Finding the right piece of digital content can feel like looking for a needle in an endless online haystack. And once you find your content “needle,” there is no guarantee it resonates perfectly with your…

Insights

Four strategies to provide gender-affirming care for your transgender patients

Many people face barriers that affect their access to health care, particularly individuals seeking HIV prevention and care services. These barriers include discrimination, inadequate housing or employment, or a lack of health insurance. For transgender…

Insights

Physicians discuss the health impact of extreme heat

In a recent poll of 430+ global Sermo physicians, 83% responded that their country or region is experiencing a heat wave or has recently experienced a heat wave. And 90% said they see negative health impacts…

Insights

Doctors call for urgent action against gun violence

On May 24, 19 children and two adults were killed after a mass shooting at an elementary school in Uvalde, Texas. This devastation came nearly a decade after the Sandy Hook shooting that left 20…

Sermo Speaks

How to apply medical device industry trends & insights to better meet physician needs

The medical device sector plays a vital role in the healthcare industry, providing equipment that simplifies the prevention, diagnosis, and treatment of diseases and illnesses. In a recent medical devices industry overview, the global market…

Sermo Speaks

Pharmaceutical marketing strategies

Every business needs a dedicated marketing plan, and pharmaceutical companies are no exception. Documenting your marketing goals and strategies helps everyone on your team stay on track and work cohesively. A pharmaceutical marketing plan should…

Success Stories

Live Events drive physician awareness, interest & likelihood to recommend

Marketing, education, and awareness are key brand indicators and crucial factors for healthcare and pharma companies to keep their brands top of mind among their target audience. Since physicians are so busy managing patients—and their…

Insights

Naomi Judd’s death spotlights mental health crisis

On April 30, 2022, Naomi Judd’s daughters Wynonna and Ashley announced that their mother had died. The Associated Press reported their joint statement, “Today we sisters experienced a tragedy. We lost our beautiful mother to…

Insights

89% of US neurologists have efficacy concerns about Alzheimer’s medication Aduhlem

Alzheimer’s medication Aduhelm (Aducanumab) has been making headlines at the rate of a Hollywood celebrity. Aduhelm has been plagued by bad news since its controversial debut almost a year ago. Recent headlines include Medicare strictly…

male and female couple happy and kissing

Insights

Sermo physicians discuss the power of the hormone Oxytocin

The Neurotransmitter oxytocin has long been touted as “the love hormone” because it is released during hugging, sexual activity, childbirth, and breast feeding. But a new study takes it a step further, and actually links…

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