Who We Are Office

Social media
meets healthcare.

We’re passionate about social media and its impact on healthcare. That’s why we created the largest online community, exclusive to physicians. With over 125,000 licensed physicians, Sermo is facilitating collaboration in medicine like never before.

Executive Team

Who We Are Tim

Tim Davenport, CEO

Tim Davenport joined Sermo as CEO in 2012. Tim was previously President of Revolution Health where he developed a passion for nurturing innovation in online health. Tim has served as the CEO of two public companies – Vastera Global Trade, and Best Software where he lead an IPO. He has also served as an executive, board member or investor in a number of innovative technology companies including: Lotus; Softrax; Yobongo; Parature and Made2Manage. He is currently on the board of Serena Software. Tim holds a BA from Harvard College, and an MBA from Harvard Business School.


3 Adam

Adam Feinzig, CFO

Adam Feinzig joined Sermo in 2010 as Chief Financial Officer with more than 17 years of financial and operational experience in the technology industry. Most recently, Adam was Vice President of Finance at Gomez, an internet infrastructure company. In his role, Adam was responsible for worldwide accounting operations, financial planning & analysis, treasury, tax and internal and external financial reporting. Adam began his career as a CPA including five years with PricewaterhouseCoopers in its Technology Industry Group. Adam holds a Bachelor’s Degree from the University of Massachusetts at Amherst School of Management.


Who We Are Onur

Onur Mergen, VP Engineering

Onur Mergen joined Sermo, Inc. in 2007 as a Software Architect and was quickly promoted to Director of Engineering and again to VP of Engineering. A key player in driving adoption of agile methodologies, state-of-the-art engineering practices and Ruby-on-Rails at Sermo, he's also personally overseen a massive and very successful project to overhaul Sermo's entire technology platform. Onur has nearly 15 years of experience building complex software solutions at internet-focused, venture funded start-ups. Onur holds a BS degree from Bogazici University and an MBA from the University of Massachusetts at Amherst.


Who We Are Jon

Jon Michaeli, VP Marketing & Membership

Jon Michaeli joined Sermo in 2011 as VP, Marketing. Jon has over 13 years experience in online and viral marketing, product marketing and management, partner marketing, and business development. His responsibilities at Sermo include growing and engaging the physician community, overseeing the company’s web presence, increasing market penetration, product marketing, and client lead gen. During his career, Jon has held several executive marketing positions at internet and mobile start-ups in e-commerce, social media, and subscription services that achieved multimillion member/customer milestones, including Gather.com and Worldmate. Jon holds a BA in Economics from Tufts University and an MBA from the Anderson School at UCLA.


Who We Are Rich

Rich Westelman,
SVP Sales & Client Services

Rich joined Sermo in 2010 and is responsible for Sales and Client Services. This includes supporting the field sales, inside sales and account director teams as they work with clients to integrate social media into their market research and promotional endeavors. Prior to joining Sermo, Rich was a “serial entrepreneur” helping to launch and run numerous high-tech ventures, including most recently EnglishCentral – an online language learning company funded by Google Ventures. Rich was the CFO at Speechworks International for five years and led the team to take the company public in 2000. Rich holds a bachelor’s degree from Harvard College and an MBA from the Yale School of Management.


Medical Advisory Board

Richard Armstrong, M.D.

Richard A. Armstrong MD FACS is a general surgeon currently practicing at Helen Newberry Joy Hospital in the upper peninsula of Michigan. Dr. Armstrong graduated from the Ohio State University School of Medicine in 1976 and completed postgraduate training in general surgery in 1981 at the Naval Regional Medical Center in Portsmouth, Virginia. After finishing Naval Service, Dr. Armstrong entered private practice in upper Michigan for 18 years. He has been in his current position for 10 years. Dr. Armstrong serves as the Chief Operating Officer of Docs4PatientCare.

Teri Willochell, M.D.

Teri Willochell, MD is a board certified internist who has been practicing in and around Pittsburgh, Pennsylvania for the past 15 years. Initially dividing her time between a private office, inpatient work, and teaching residents, she devoted the past 5 years exclusively to teaching internal medicine residents at UPMC Mercy Hospital of Pittsburgh. Just recently, she made the switch to urgent care and took a job at MedExpress so she could spend more time with her family. One of the founding members of Sermo, Dr. Willochell is a beloved and highly respected figure in the community.