OUR RESEARCH NETWORK
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In 17 years, SERMO has grown from a team of five to the largest healthcare data collection company in the world, conducting 700,000 surveys per year. The SERMO research network is comprised of 1.8 million HCPs from 80 countries, and includes 40 percent of the U.S. physician population. We’re the only data collection company to offer Social Surveys and SERMO Conversations from our social network.

We continuously engage with our members to gather rich profiling data, which helps target the right HCPs for each project. Most of our survey work is conducted with specialist physicians – in fact, over 70 percent of our physician members are specialists.

We are not a full-service market research organization. We do not provide questionnaire design services, deliver custom reports, or provide guidance on how to interpret data. SERMO specializes on and excels at delivering the highest quality data – no matter the topic, sample size, or demographic composition – in less time.

SERMO has dedicated 16 years to designing the best processes and procedures for delivering a high-quality product. Clients can choose from a broad selection of methodologies, geographies, and services, and can choose to add a wide range of additional services including survey programming, hosting, coding and tabulations.

Whether the project involves setup, hosting and data delivery, or is a Sample Only, our clients rely on our Language Services to meet their translation needs.

QUALITY IS AT THE CORE OF WHAT WE DO
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SERMO was one of the first research firms to undergo an independent review of its internal processes and performance metrics, and has aggressively developed capabilities to meet and exceed quality expectations.

RelevantID®
As most surveys are completed online, SERMO uses RelevantID® technology to uniquely identify each computer accessing our surveys, ensuring protection against fraud.

ESOMAR 28 Questions
SERMO answers the 28 ESOMAR questions that allow researchers to determine influences on online sampling approaches to decide the best fit for their objectives. Our answers ensure clients receive validated quality data and superior service.
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Proprietary Applications
SERMO has also designed an array of technological applications aimed at preserving quality in our projects at all stages, including:

  • Proprietary document management and survey change-tracking software
  • Proprietary script check and dummy data software
  • Extensive library of enhancements to our standard Confirmit survey platform with a heavy focus on quality of response, e.g. detecting and preventing straight lining, speeding, inattentiveness and inconsistent answers.

In addition to these technical measures, we have a dedicated team of more than 30 quality control specialists who focus solely on reviewing, analyzing and ensuring legitimacy of data.

OUR SOCIAL NETWORK
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SERMO is the leading social network for physicians – a virtual doctors’ lounge where hundreds of thousands of doctors from around the world anonymously talk real-world medicine.

At present, SERMO has over 600,000 members, making our social network the largest and most involved online medical community. Our doctors discuss important medical topics and collaborate on real patient cases to improve healthcare everyday. Soon, our social network will expand to include all the doctors in our digital research network – swelling to over 1 million members around the globe.

VERIFYING MEMBERS AS DOCTORS
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SERMO triple verifies physicians and employs the most advanced methods to ensure all registered members are active licensed doctors, including:

IDOlogy Identify Verification
The leading identify verification system used by the Financial Services, Healthcare, Insurance and Age-restricted commerce industries.

AMA Physician Masterfile
The most authoritative source for physician identification, used by hospitals, medical schools, pharmaceutical companies, insurance companies et al.

RelevantID Digital Fingerprinting
Digital fingerprinting and watermarking technology used by the Financial Services and Market Research industries

SERMO HAS HIGHER ENGAGEMENT THAN ANY OTHER PHYSICIAN SOCIAL NETWORK
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Because doctors feel safe and secure on SERMO, they freely interact with and trust each other at levels not seen in any other physician community. We uphold the most rigorous privacy policies and standards in the industry, offering physicians the option to remain anonymous so they can feel free to share insights equally—both successes and failures—to improve physician practices and patient care.

15 of the top 20 pharmaceutical companies in the US use SERMO Engagement solutions to inform and collaborate with physician thought leaders.

LANGUAGE SERVICES
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Accurate translation is the difference between right and wrong answers, but also one of the most error-prone aspects of a project because translating HCP surveys is challenging: the complexity of the language of medicine, technical dimensions, and unique workflows all need to be addressed to provide quality results.

 

Only SERMO has the combined volume of projects and experience in translating healthcare surveys to offer unparalleled expertise in this area – we’ve conducted 30,000 multi-lingual studies, 50,000 total project translations, and translated nearly a quarter-billion words. Our Translation Managers are all professional linguists qualified in translation theory strengthened by decades of practice. SERMO has optimized our methodology so we’re able to deliver translation with unmatched accuracy, speed and consistency.

 

SERMO can process multiple file types, including survey scripts in XML format exported from online survey platforms. We work with clients to translate XML exports of programmed surveys and return translated files that can be uploaded directly into their survey platform, saving time and expense of language overlaying.

 

As we conduct full setup including programming and hosting on thousands of our projects, we understand these challenges and work with clients to tailor translation workflow solutions.