Leading pharmaceutical company shifts dollars from popular social networks to Sermo’s trusted physician platform for increased engagement

Client Challenge

Mistruths about a product were spreading during COVID-19. The brand’s educational campaigns on popular social networks were underperforming, so they were looking to leverage other channels to effectively educate physicians and their patients about brand benefits.

Sermo Solution

Sermo’s physician platform offered a trusted, effective, and highly targeted environment for the physician education campaign. The content and assets were easily fit to Sermo Post specifications and resulted in above-average engagement.

Campaign Details

  • Target: COVID-19 treaters in the US
  • Flight: 6 weeks

Success Metrics

MetricPerformanceGoal
Views36,000+13,000 – 16,000
CTR4%+2 – 4%
Poll responses250+75 – 150