Mistruths about a product were spreading during COVID-19. The brand’s educational campaigns on popular social networks were underperforming, so they were looking to leverage other channels to effectively educate physicians and their patients about brand benefits.
Sermo’s physician platform offered a trusted, effective, and highly targeted environment for the physician education campaign. The content and assets were easily fit to Sermo Post specifications and resulted in above-average engagement.
- Target: COVID-19 treaters in the US
- Flight: 6 weeks
|Views||36,000+||13,000 – 16,000|
|CTR||4%+||2 – 4%|
|Poll responses||250+||75 – 150|