Leading pharmaceutical manufacturer needed to quickly tap into Atopic Dermatitis HCP experts to inform their product roadmap and value proposition for a treatment.
Full-service qualitative research using a custom Ad Board/Community.
- APAC & EU Pharmacists
- APAC & EU Dermatology Nurses
- EU Nurse Practitioners
Ad Board/Community Requirements
- 5 sets of daily questions over 5 days
- 2-3 hours participation
- Moderator responses & interactions
Key factors that made this project a success
- Quality respondents: Each HCP was pre-profiled to ensure they were a good fit
- Moderation Support: Sermo Expert Moderators created discussion guide and drove the conversation to ensure the insights needed were gained
- Speed to insights: Community was conducted in just 5 days with a total of 72 completes
- Time-savings: Insights were transformed into a comprehensive report by Sermo, saving the client time and enabling quicker actioning
WOW! This is absolutely incredible! Thank you so much for this excellent work…Senior Manager, Pharma Co Global Medical Affairs
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