Case study – pharma co gained HCP insights in 5 days

Client Challenge

Leading pharmaceutical manufacturer needed to quickly tap into Atopic Dermatitis HCP experts to inform their product roadmap and value proposition for a treatment.

Sermo Solution

Full-service qualitative research using a custom Ad Board/Community.


  • APAC & EU Pharmacists
  • APAC & EU Dermatology Nurses
  • EU Nurse Practitioners

Ad Board/Community Requirements

  • 5 sets of daily questions over 5 days​
  • 2-3 hours participation​
  • Moderator responses & interactions​

Key factors that made this project a success

  • Quality respondents: Each HCP was pre-profiled to ensure they were a good fit 
  • Moderation Support: Sermo Expert Moderators created discussion guide and drove the conversation to ensure the insights needed were gained
  • Speed to insights: Community was conducted in just 5 days with a total of 72 completes​
  • Time-savings: Insights were transformed into a comprehensive report by Sermo, saving the client time and enabling quicker actioning​ 

WOW! This is absolutely incredible! Thank you so much for this excellent work…​

Senior Manager, Pharma Co Global Medical Affairs

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Hello, we’re Sermo! We appreciate you checking out our blog post, “Pharma co gained HCP insights on atopic dermatitis in 5 days.” This exclusive content from a 2021 study is part of our Success Stories series where we highlight winning physician engagement and insights campaigns.

We turn physician experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1 million HCPs across 150 countries, we provide physicians with a social platform that fosters impactful peer-to-peer collaboration & discussions about issues that are important to them and their patients. Sermo offers on demand access to physicians via a suite of propietary technology to provide business intelligence that benefits pharmaceutical, healthcare partners and the medical community at large.

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