Welcome to Agile Market Research with

Don’t guess; get global real
world healthcare professional
insights in minutes.
The world’s fastest, easiest-to-use,
real-time HCP survey tool, providing
instant access to SERMO’s network


SERMO has 1.8 million fully verified healthcare professional members in both the social and digital research networks, spanning 80 countries. With 15 years of experience as well as the most stringent verification process and quality controls, we have the largest, highest quality, global proprietary HCP panel and the single largest US panel, which includes more than 40% of all US physicians. SERMO conducts 700,000 surveys, answering 20 million questions per year.


They are part of the world’s largest social network for physicians, a powerful community where doctors connect and talk about real world medicine. SERMO helps doctors work in teams across the country and around the world. It’s the meeting of medical minds and hearts. On SERMO, doctors are participating in a community and want to be heard – their engagement leads to more interest in market research and thus higher response rates.


Agile Market Research is an approach that takes its inspiration
from Agile Software Development which values:

  • Numerous small experiments over a few large bets
  • Rapid iterations over Big-Bang campaigns
  • Responding to change over following a plan
  • Testing and data over opinions and conventions

Test, measure and learn – enhance your decision making with SERMO RealTime, our Agile and rapid survey technology.

Ask your questions.

Select from multiple question types including single and multiple response, ranking, grid and open-ended questions. Add images or documents (optional). Advanced disease targeting allows you to select which diseases are treated by which doctors.

Select from among 40
specialties and 80 countries,
or upload a custom list.

Advanced disease targeting allows you to select which diseases are treated by which doctors. Use the built-in feasibility calculator to select sample size.

Receive data within minutes
or hours — 76% of pulses
close in under 5 hours

Export results to PowerPoint. Tabulate, analyze, and get the raw data in Excel.


Clinical Trial Development
“Typically no market research is done with HCPs prior to clinical trial development...
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Pharma, Advertising Agencies
"Just wanted to let you know that I completed the RealTime PULSE...
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Pharma, Brand Manager

This is the best research tool ever. 
– Brand Manager,
Pharma Manufacturer
Pharma, Market Research Company
Each time we use RealTime, we find it delivers more than we had anticipated!...
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Communications Agencies
RealTime allowed our agency to be a step ahead of the game with real-time insights...
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Pharma, Consulting Agencies
The RealTime platform is pretty intuitive and right in line with what I was expecting/hoping for...
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Physician Services
RealTime provided us with unique access to our targeted audience and allowed us to derive...
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Pharma, Publisher
 Seriously, there is impressive, and then there is uber impressive
– Publisher, Media

SERMO RealTime is used across healthcare and supporting industries

  • PR


Unique Advanced Global Targeting

Sometimes just selecting physicians by the specialty they treat isn’t specific enough. Consider the case where you’re looking for Oncologists who treat breast cancer. Previously you could only target by specialty, that means the oncologist may or may not be treating breast cancer. With RealTime, you can target not only by physician specialty, but also ensure your respondents are actively seeing patients for that condition. This mean more relevant respondents and higher data quality. You can choose from up to 200 disease states and we plan to add more in the future.


Target Top Specialties

  • Allergy & Immunology
  • Anesthesiology
  • Cardiology
  • Dermatology
  • Emergency Medicine
  • Endocrinology
  • Gastroenterology
  • General / Family Practice
  • General Surgery
  • Hematology
  • Infectious Diseases
  • Internal Medicine
  • Interventional Cardiology
  • Nephrology

  • Neurology
  • Oncology
  • Ophthalmology
  • Orthopedic Surgery
  • Otolaryngology
  • Pediatric Medicine
  • Physical Rehabilitation
  • Psychiatry
  • Pulmonology
  • Radiology
  • Rheumatology
  • Urology

Target Other Healthcare

  • Dentist
  • Hosptial Pharmacist
  • Nurse
  • Nurse Practitioner

  • Optician
  • Physician Assistant
  • Retail Pharmacist
  • Veterinarian

Target Global Markets

  • United States
  • United Kingdom
  • France
  • Germany
  • Italy
  • Spain
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Denmark
  • Finland
  • Greece

  • Hong Kong
  • India
  • Ireland
  • Japan
  • Mexico
  • Netherlands
  • Norway
  • Poland
  • Russia
  • South Korea
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey

76% of HPC pulses close in under 5 hours

What is SERMO?

  • SERMO, pioneer of the medical social network movement, is the largest and most engaged online medical community of verified physicians, with over 270,000 U.S. physician members (40% of the market), and 1.8 million healthcare professionals across 80 countries. SERMO improves real world medicine by connecting doctors so they can share their insights and expertise with our clients and each other.
  • Our Engagement Solutions offer the most robust global social platform to engage, educate and learn from physicians, who actively participate on SERMO.

  • Our Intelligence Solutions offer accurate, timely, and cost-effective quantitative market research and social media research sourced from millions of fully verified physicians and allied health professionals. Leveraging our global scale and over a dozen years of experience, we now also provide language services.


How do I get SERMO RealTime?

What types of companies subscribe to RealTime?

120+ global companies across the Pharmaceutical, Biotech, Advertising, Public Relations, Financial, Market Research, and Consulting verticals currently leverage RealTime.

How do clients benefit from using RealTime?

  • Inform ongoing brand/business decisions
  • Support new business development pitches
  • Check brand messaging and/or visuals
  • Test ideas for product development
  • Track market trends
  • Refine an upcoming study design
  • Gain new insights about indications
  • Gauge brand sentiment
  • Analyze sentiment pre- and post-campaign

What question types are currently supported by RealTime?

  • Multiple Choice:
    • Yes/No
    • Multiple Choise – Select One
    • Multiple Choice – Select Many
  • Open-Ended:
    • Open-Ended
    • Multiple Short Answer
  • Numeric:
    • Single Numeric
    • Multi-Numeric
    • Multi-Numeric – Fixed Sum
  • 5x5 Grid:
    • 5x5 Grid – Select One Per Row
    • 5x5 Grid – Select Many Per Row
  • Forced Ranking

What is an HCP PULSE?

An HCP PULSE is a mini survey supporting up to ten flexible questions, which delivers real-time responses from a targeted audience of SERMO’s global community of healthcare professionals. You can target respondents by country, specialty, condition, client-supplied list, or custom-created lists.

How can I access RealTime?

Clients that subscribe to RealTime are provided access to a select number of users, which varies based on the subscription. Each individual user is provided a unique username and password. RealTime allows users to create an HCP PULSE and track PULSES in real time.

How quickly can I expect to achieve the sample size of an HCP PULSE?

RealTime delivers onsite feasibility calculation to provide insight into how many respondents can be expected within 24 hours, 48 hours, or 5 days based on the number and types of questions being asked, and the target audience. The majority of PULSES close in under 24 hours.

How is the data tracked and delivered?

HCP PULSE data can be accessed in real-time from the client dashboard in Excel and PowerPoint formats, and from our robust onsite analytics tool.

Can I perform a List Match for an HCP PULSE?

You can upload your own target list that will match against SERMO's global networked community during the PULSE creation process.

How do I subscribe?

A range of subscription and pay-as-you-go options are available to meet all needs.