By Erin Fitzgerald, Chief Marketing Officer, Sermo The pharmaceutical industry is navigating one of the…
Sermo Speaks
Do THIS, not THAT: 8 proven ways to spark (& sustain) physician engagement
Physician engagement has never been more competitive or more critical. Between packed clinic schedules, information…
Conquer the congress: Sermo’s playbook for making the most of every medical congress in 2025
Medical congresses are a hub of innovation, connection, and opportunity. They’re where groundbreaking research is…
Your top 5 questions answered: HCP perspectives on AI in market research & advertising
The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in…
Transforming HCP engagement: The power of data innovation
In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard…
How to: Inform your omnichannel analytics strategy with peer-to-peer physician & provider social data
The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s…
Patient treatment compliance and adherence are a medical challenge…can blockchain help?
We are in a golden age of medical advancement. Diseases that were deadly and untreatable…
Revisiting the burnout problem for physicians
Burnout impacts professions across industries. Work-related stress became an international conversation in 2020 at the…
4 myths that could be stopping you from leveraging HCP social media
For years, physician social media engagement was slowly but steadily climbing. But then, COVID-19 completely…
Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences
Finding the right piece of digital content can feel like looking for a needle in…
How to apply medical device industry trends & insights to better meet physician needs
How can the medical device industry better engage and meet the needs of physicians? We…
Pharmaceutical marketing strategies
Every business needs a dedicated marketing plan, and pharmaceutical companies are no exception. Documenting your…