Medical congresses are a hub of innovation, connection, and opportunity. They’re where groundbreaking research is…
Sermo Speaks
Your top 5 questions answered: HCP perspectives on AI in market research & advertising
The digitalization of healthcare has boosted AI adoption. Marketers are now leading the way in…
Transforming HCP engagement: The power of data innovation
In the rapidly evolving world of healthcare communications, hyper-targeted, data-driven approaches are the new standard…
How to: Inform your omnichannel analytics strategy with peer-to-peer physician & provider social data
The pharmaceutical marketing industry has spoken – and all signs point to omnichannel! In today’s…
Patient treatment compliance and adherence are a medical challenge…can blockchain help?
We are in a golden age of medical advancement. Diseases that were deadly and untreatable…
Revisiting the burnout problem for physicians
Burnout impacts professions across industries. Work-related stress became an international conversation in 2020 at the…
4 myths that could be stopping you from leveraging HCP social media
For years, physician social media engagement was slowly but steadily climbing. But then, COVID-19 completely…
Level up! Take the next step in your healthcare messaging with personalized physician engagement experiences
Finding the right piece of digital content can feel like looking for a needle in…
How to apply medical device industry trends & insights to better meet physician needs
How can the medical device industry better engage and meet the needs of physicians? We…
Pharmaceutical marketing strategies
Every business needs a dedicated marketing plan, and pharmaceutical companies are no exception. Documenting your…
#HereForHer: Physician, mother & children’s book author! Dr. Ekundayo does it all
We’re back for the third installment of our #HereForHer campaign! This campaign celebrates the groundbreaking and…
#HereForHer: Dr. Moawad on helping HCPs explore careers beyond medicine
To celebrate groundbreaking and changemaking women, we are launching our #HereForHer campaign through May—highlighting the…