We’d like to respond to an unfortunate misinterpretation regarding our Pro Football injury tracking challenge due to a poorly worded launch email we sent out recently.
First and foremost, we apologize for the insensitive language used in the launch email and for giving the idea that we were asking doctors to predict future player injuries. The Pro Football Challenge was intended solely for physicians to aggregate data like the PBS study performed last pro football season, which exposed and quantified the true magnitude of player injuries in the NFL.
The focus of this Challenge is to aggregate physician opinion around injury recovery, with frank supporting discussions on trending topics in the sport (e.g., concussions) being hosted on Sermo. By collecting physician opinion on how concussions (in the aggregate) are trending in pro football, we are complementing and expanding the clinical discussion prior to the upcoming PBS Special, League of Denial: The NFL’s Concussion Crisis. Contrary to what has been reported, we have not nor would we ever design a game that rewards predictions of injury or illness to any individual, nor are we seeking to exploit, de-humanize or profit from these patients, their loved ones or their caregivers.
The rationale behind the Challenge is, has been, and will be to help decrease the number, severity and recurrence of all sports-related of injuries by eliciting physicians’ opinions on proper injury recovery periods and methods.
Sermo is known and trusted by its 135,000-plus physicians as a community where doctors can speak candidly about a range of topics; they collaborate on difficult cases, discuss handling tough patients and share opinions on complex practice management and regulatory issues. We strive to harness the collective wisdom of doctors to identify trends – positive or negative – in any health care topic. Since our doctor members are our lifeblood, we apologize to any physicians who felt they were poorly represented by our initial marketing efforts of this program. We are extremely sensitive to the emotional and physical toll that disease and/or injury can cause patients, and, by extension, their loved ones and the physicians entrusted to care for them. We are receptive to everyone’s feedback, and we aim to do better in the future.