Consultancy partners with Sermo to gain business insights

Research Objectives

A global consulting company was looking to quickly gather insights from GPs, Dentists and Pharmacists in the Belgian market on software solutions to understand:​

  • Competitive landscape​
  • Decision-making criteria​
  • Features most used in their practice​
  • Price and spend dynamics​

Insights gathered were used to support their knowledge development and customer acquisition strategy.

Challenges

  • Set up: Required 80% incidence rate among target sample and 10 minute LOI
  • Speed: Insights needed to be collected within a short period of time (2-4 weeks)​
  • Access: Requirement to tap into a large network of physicians​

Sermo Solution

CAWI full-service capabilities were used to gather insights within the desired timeframe via a 10-minute online study. ​

Sermo leveraged its proprietary panel, phone recruitment, and social media outreach, alongside partnering with trusted third-party panels to achieve desired completes.

Results

  • Completes: 362
  • Time: 5 Days

Value for Client

  • Overachieved targets for GPs and Pharmacists within limited time frame, demonstrating the strength of Sermo’s physician panel.​
  • Streamlined survey results, helping to save time and gain insights faster.​
  • Provided full support from the dedicated Client Services Team.​
  • Delivered high ROI linked to key market insights gathered quickly and at low cost.

To learn how you can gain targeted HCP insights to inform your strategic decisioning, contact your Sermo Representative or email business@sermo.com today!